Delegates rush to MoBay to attend world’s largest business-to-business marketing event

Tuesday, January 29, 2019

Roughly 1,000 delegates have started pouring in to take part in the world’s largest business-to-business marketing event for the Caribbean.

The event, tagged ‘Caribbean Travel Marketplace’, which has lured agents of destination management and travel companies, suppliers, and buyer companies from non-traditional markets, will begin from this Tuesday at the Montego Bay Convention Centre.

There’ll be 57 new travel agencies that have registered as buyers, 19 of which will be from China, 7 from Brazil and Colombia, and 4 from Poland respectively. Also, new buyers have registered from other countries like Canada, Germany, Italy, Mexico, Panama, Peru, Puerto Rico, St Vincent & the Grenadines, Spain, Switzerland, the United Kingdom, and the United States.

Reports from Caribbean Hotel and Tourism Association (CHTA), organizers of the event, says that in total around 134 companies have registered as buyers, 32 more than last year. The total number of buyer delegates has also increased from 243 in 2018 to 262 this year.
Around 200 companies have registered on the supply side, a drop from the 228 registered last year. Also, the number of delegates has declined to 498 from the 549 registered in 2018. The data related to media and marketing show that 126 have been registered, 10 fewer than the 2018 figure.

“The Caribbean Hotel and Tourism Association is excited about bringing the world’s largest business-to-business marketing event for Caribbean tourism back to Jamaica. The CHTA team and representatives from over 20 Caribbean destinations began arriving this past Friday for a series of pre-Marketplace meetings,” Comito said.

He added: “We’ve discussed how best to continue to work together to develop the market in the Caribbean and Caribbean tourism. The benefits of Caribbean Travel Marketplace to Jamaica, the host country, are tremendous. The world’s top companies from over 20 countries that book travel will be exposed to the best that Jamaica offers, its many and varied types of hotels; it’s incredible culture, food, attractions, music and, of course, the welcoming hospitality of the Jamaican people.”

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