Discussing tourism business strategies will be the focus at Visit Cornwall Tourism Summit

Saturday, January 6, 2018

Visit Cornwall’s Tourism Summit is all set to take place on February 8 at The Headland Hotel in Newquay which will offer insight, knowledge and hands-on business improvement ideas on tourism.

Motivational marketing expert and customer champion, Geoff Ramm, will lead a line-up of high profile speakers and in an interactive workshop will share marketing know-how and thought leadership to help businesses stand out from the crowd.

There will also be delegates from Visit Cornwall, VisitEngland and GWR who will explore the tourism business oppurtunities and strategies delve into the challenges that lie ahead for Cornwall’s tourism industry. The experts will also reveal the latest tourism trends and businesses to inform their own marketing plans.

However, as Malcolm Bell, Visit Cornwall CEO, explains, the primary objective of the summit is to motive and inspire creativity: “The Cornwall Tourism Summit brings together the best minds in the industry help businesses tap into emerging trends,” he said. He also commented that thinking creatively is the key to reaching the right markets and the one-day event has been designed to whip up innovative approaches to Cornwall’s destination marketing as well as bring businesses together for networking and sharing of best practice.

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