Global leading online tourism companies working to expand their offerings in emerging markets

Thursday, November 1, 2018

As per a study by One Hour Translation, the largest online translation agency in the world, which sampled 10 leading tourism websites, the world’s leading online tourism companies are working to expand their offerings to emerging markets in former Soviet bloc, Middle Eastern and East Asian countries. The study reviewed the websites of Booking.com, Trip Advisor, Expedia, Hotels.com, Kayak, Agoda, SkyScanner, Trivago, Couchsurfing, and Accor Hotels.

The study said that websites directing the most efforts to localizing their content in languages other than English in order to increase their sales volume and international distribution, are mainly comparison sites where 9 out of 10 of the websites have localized their sites in at least 18 languages.

The study reveals that the company with the greatest efforts into localizing its website in additional languages is Booking.com. The hotel price comparison and booking site operates sites in 40 different languages around the world, as well as three localized sites in British English, Argentinian Spanish and Brazilian Portuguese.

Agoda, the Singaporean hotel price comparison company is in second place, which operates websites in 36 different languages, with another site in Brazilian Portuguese. Hotels.com is in third place, with sites in 34 different languages, and Trivago is not far behind, in fourth place with 32 different languages.

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