Hotelbeds appoints León Herce as Global Sales Director

Tuesday, August 6, 2019

Hotelbeds, the world’s leading bedbank appoints León Herce as Global Sales Director. It is a newly created role leading the sales of Hotelbeds’ full portfolio of products including accommodation, transfers, car hire, tickets and excursions via the wholesale, retail travel agents, airlines and B2B2C business lines (including the Bedsonline and Hotelopia brands). León Herce will become a member of the company’s Executive Committee.

Herce has spent over 15 years at travel technology company Amadeus, most recently as global head of the retail business. He has held roles such as VP for Latin America & the Caribbean, VP Sales & Marketing for Asia-Pacific, and Director of Group Controlling & Commercial Finance.

León Herce, Global Sales Director, Hotelbeds, looks forward to helping the company grow its market share further. With his new team he wants to make their tour operator, airline, point’s redemption scheme, and retail travel agent clients more competitive and more profitable by providing them with unbeatable deals and world-class customer service.

Carlos Muñoz, Managing Director, Hotelbeds, said, it was the right moment to combine all the sales teams from the wholesale, retail travel agent, airlines and B2B2C teams under the leadership of one person. He feels that León’s considerable experience in a variety of leading sales roles globally makes him the perfect person.

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