Luxury Travel in Vietnam launches new brand aimed at community-based adventure tourism

Wednesday, February 27, 2019

Vietnam-based tour operator Luxury Travel, which is a member of the Lux Group, has launched a new brand aimed at community-based adventure tourism.

To quote Pham Ha, the president of the Lux Group, “We are constantly coming up with innovative ideas and looking out for opportunities. We create a new brand for them and let them behave like a small independent businesses as part of our ‘string of pearls’ strategy under the Lux Group umbrella. Active travel or adventure tourism has evolved over the years from a tiny niche market to become one of the nerve centers of growth and development within the travel industry. This form of traveling is increasingly popular among people who’re in search of leisure or holiday destinations combined with vibrant environmental, cultural and natural experiences.”

Although mainly known among tourists for its war history, Vietnam has all that it takes for adventure tourism – hills, mountains, valleys, rice paddies and deserted beaches among its assets.

Examples of activities include trekking the mountains of Sapa, cycling on the Ho Chi Minh trail or rock climbing and kayaking in Cat Ba Archipelago, discovering Bai Tu Long Bay, hiking in Dalat. One can experience the wildlife at the Cuc Phuong or Nam Cat Tien national parks.

Around 70 per cent of Vietnamese live in the countryside and remote mountainous areas. Travellers can support communities by participating in charity or voluntourism projects, and discovering the country in a responsible way.

Adventura Travel will lead the way in tourism projects in Vietnam’s north, centre and south that give back to communities via sustainable development and poverty reduction.

“I am excited about our new tourism projects for communities, and proud of being the first company in Vietnam to pioneer active travel, CBT and voluntourism. Five per cent of our net profits will be contributed to LuxCare for our mission to create better places for people to live in and visit, ”said Tien Hung, adventure travel specialist and the new head of department of Adventura Travel.

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