Published on : Friday, January 5, 2018
The City of Memphis has officially filed a construction permit for a ground up transformation of the Memphis Cook Convention Center that will kick-off in Q1 2018, and wrap up construction in Q4 2019. Memphis Mayor Jim Strickland announced plans for the project, pending City Council approval, to coincide with the city’s bicentennial year as part of the Bicentennial Gateway.
Located in downtown Memphis, every square inch of the convention center will be touched by this project, bringing hotel quality finishes and modern amenities desired by meeting planners and delegates. LRK of Memphis and tvsdesign have collaborated to develop a design plan that utilizes and enhances the existing facility. Their collective vision will expand the footprint of the building with outdoor terraces and glass enclosed concourses, prefunction and meetings spaces that embrace the river and skyline views, while adding valuable square footage that includes additional breakout meeting rooms. The project will allow the Memphis Convention and Visitors Bureau to pursue new meeting and convention opportunities, while also allowing shows taking place in the facility on an annual basis to grow with the expansion and renovation.
“This demonstrates our commitment and desire to be competitive in the meetings and conventions market,” said Kevin Kane, President & CEO of the Memphis Convention and Visitors Bureau. “As the destination marketing organization for Memphis and manager of the facility, this has long been a goal of the Memphis Convention and Visitors Bureau and Memphis Management Group. So much more than an expansion and renovation, this transformation of our facility will aid us in sustaining and growing the tourism and hospitality industry’s impressive annual economic impact.”
“Our administration is reinvesting in the core of our city like we haven’t seen in many years,” said Jim Strickland, Mayor of Memphis. “This is more than simply a renovation – this project will enhance the interior and exterior of the convention center in exciting new ways that take advantage of its location overlooking the Mississippi River.”
To accomplish this vital project that will incorporate public art, add digital wayfinding, create a sense of arrival within the parking structure, and include four additional bays for Main Exhibit Hall load in and load out, the City of Memphis has budgeted $175 million dollars in funds generated by the city’s hotel lodging tax and Downtown Tourism Development Zone.