Nebraska Tourism reveals its new slogan for boosting tourism in the state

Tuesday, October 23, 2018

Nebraska has an image problem. For four consecutive years, the state has come last on a list of states that tourists are interested in visiting. Although travel writers praise Omaha’s music and art scenes and the state’s spectacular wildlife, people on the coasts think of Nebraska as a really long cornfield they have to drive through to reach the Rockies.

 
Hence, tourism officials are figuring out a new approach. On Wednesday, the Nebraska Tourism Commission revealed its new slogan: “Honestly, it’s not for everyone.”

A news release from the Nebraska Tourism Commission stresses the fact that the state “may not be on everyone’s bucket list of places to visit.” But, the commission said, “if you like experiences that are unpretentious and uncomplicated or if you enjoy escaping the big city life for moments of solitude in the open plains, creating your own fun or exploring the quirkiness the state has to offer, chances are, you will like it here.”

The commission said that the tagline is featured in ads that will start running next spring, with the goal of changing people’s awareness of Nebraska as a place where there’s nothing to do. One shows hikers on a rock formation alongside the phrase, “Famous for our flat, boring landscape.” Another features a waterfall running through a lush forest and the line, “Another day on the dusty plains.”

 
The commission said that when tested in out-of-state markets, the slogan’s self-effacing humor was well-received and it could potentially deliver tourists to Nebraska, the commission said.

 
Officials said that the state spent around $US450,000 ($A634, 000) on the campaign.

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