Published on : Monday, February 11, 2019
Alex Hotels is set to open its doors on the western shore of Lake Zurich in spring 2019 under the management of Campbell Gray Hotels.
Gerber is a Zurich native and, with his passion, creativity and impressive experience in the Swiss market, is perfectly positioned to lead the opening, and subsequent day-to-day running, of this unique hotel.
Prior to joining Alex, Gerber was Director of Sales & Marketing at Badrutt’s Palace Hotel, St Moritz. He successfully directed the sales and marketing team, introducing a sales-based productivity system and created a new market strategy which led to securing new distribution partners in Japan, China, India and Australia. Previously Gerber also oversaw the opening of the four-star Hotel Marktgasse in Zurich as General Manager. Within a year, and under Gerber’s leadership, Hotel Marktgasse won several well-respected awards and was also welcomed as a member of the prestigious Mr & Mrs Smith hotel collection.
Gerber’s venture into the hospitality industry started at the renowned Lausanne Hotel School in Switzerland where he obtained a Bachelor of Science degree in International Hospitality Management. Shortly after graduating, Gerber embarked on a 16-year long career with the Four Seasons Hotel Milan where he gained valuable experience in several roles including as Food & Beverage Manager and Director of Sales & Marketing.
His wealth of experience across the hospitality sector has allowed him to develop excellent leadership and team-building skills as well as to form a deep understanding of marketing, sales, finance and human resource management. With his attention to detail and customer-centric approach, Gerber will be a valuable asset to the team at Alex, Lake Zurich.