Olivier Gerber appointed as General Manager of Alex, lake Zurich

Monday, February 11, 2019

Campbell Gray Hotels has appointed Olivier Gerber as General Manager of new boutique hotel Alex, Lake Zurich.

Alex Hotels is set to open its doors on the western shore of Lake Zurich in spring 2019 under the management of Campbell Gray Hotels.

Gerber is a Zurich native and, with his passion, creativity and impressive experience in the Swiss market, is perfectly positioned to lead the opening, and subsequent day-to-day running, of this unique hotel.

Prior to joining Alex, Gerber was Director of Sales & Marketing at Badrutt’s Palace Hotel, St Moritz. He successfully directed the sales and marketing team, introducing a sales-based productivity system and created a new market strategy which led to securing new distribution partners in Japan, China, India and Australia.   Previously Gerber also oversaw the opening of the four-star Hotel Marktgasse in Zurich as General Manager. Within a year, and under Gerber’s leadership, Hotel Marktgasse won several well-respected awards and was also welcomed as a member of the prestigious Mr & Mrs Smith hotel collection.

Gerber’s venture into the hospitality industry started at the renowned Lausanne Hotel School in Switzerland where he obtained a Bachelor of Science degree in International Hospitality Management. Shortly after graduating, Gerber embarked on a 16-year long career with the Four Seasons Hotel Milan where he gained valuable experience in several roles including as Food & Beverage Manager and Director of Sales & Marketing.

His wealth of experience across the hospitality sector has allowed him to develop excellent leadership and team-building skills as well as to form a deep understanding of marketing, sales, finance and human resource management. With his attention to detail and customer-centric approach, Gerber will be a valuable asset to the team at Alex, Lake Zurich.

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