Published on : Tuesday, January 2, 2018
The Consulate General of India in Shanghai along with the Shanghai Tourism Trade Association recently co-organized the “Incredible India: Tourism Promotion Seminar” in Shanghai to promote India tourism among Chinese travellers.
The seminar was attended by nearly 120 leading tourism and travel agencies from the Eastern China region. While delivering his opening remarks, Consulate General Anil Kumar Rai indicated that India boasts 36 UNESCO World Heritage sights, 10 bio-geographical zones, 26 biotech provinces and a range of touristic attractions for Chinese travellers.
India has seen a growth of over 18 percent in foreign tourist arrivals and, with the introduction of e-visas for over 162 nationalities, there has been exponential growth in foreign arrivals. He mentioned that a round-the-clock helpline to provide assistance and support in 12 major languages, including Chinese, has proved to be extremely helpful in addressing issues faced by tourists in India. The Consulate General also invited the Chinese tourism industry to capitalise on the “Make in India” initiative for investing in India’s tourism and hospitality sector and make use of the growing long-term tourism potential of India.
Chen Xueyu, secretary-general of Shanghai Tourism and Trade Association, during his keynote address highlighted the growing tourism interests between China and India.
He opined that, given its thousand years of history and culture, India is becoming a preferred destination for Chinese tourists, whose numbers are increasing along with the rise in their incomes.
Fliggy, a new travel company from the Alibaba Group, emphasised the use of social media, technology and other innovative methods for attracting Chinese tourists, offering to provide a unique experience platform for Indian tourism.
While making their presentations on tourism attractions in India, travel agencies from India provided details of various touristic attractions and packages available for Chinese tourists. During a feedback session, many Chinese tourism agency representatives shared the feedback received by them from Chinese tourists visiting India.
They also emphasized that India remains a destination to be explored to its fullest potential. Statistically, most Chinese travelers who visit India tend to revisit many more times subsequently.
Earlier at the event, a detailed presentation on the Indian e-visa policy was made by the consulate. A Q&A session was held after to clarify doubts raised by stakeholders. There was wider appreciation amongst Chinese participants about the e-visa facility for Chinese tourists. B2B meetings were also held in an informal setting.