Sichuan increases efforts to attract Indonesian tourists

Wednesday, December 4, 2019

In order to tap Indonesia’s outbound market, Sichuan Provincial Department of Culture and Tourism is ramping up its marketing efforts by providing 40 per cent advertising subsidies to travel companies in Indonesia which include Sichuan in their promotional materials.

The scheme, introduced at the Sichuan Tourism Roadshow in Jakarta last week, is part of Sichuan government’s efforts to increase the province’s profile among Indonesian tourism agencies.

Besides holding fam trips for agents and the media from Indonesia to promote Sichuan’s various attractions, the government will also provide free landing reception, cultural performances and transportation, said Yuan Shijun, the director of international cooperation and exchanges, culture and tourism department of Sichuan Province.

Sichuan is aiming for around 200,000 arrivals from Indonesia in 2022, which is a growth of 10 to 15 per cent as compared to the 40,000 Indonesians who visited the Chinese province from January to November 2019.

“We are encouraging agents to charter flights from Indonesia to Sichuan. The government will provide a subsidy of RMB500 (US$71) per tourist for travel companies which charter flights from Indonesia to Sichuan,” Shijun said.

While capitalizing on Sichuan’s unique position in the world as the home of pandas, the provincial government is also considering expanding its “Sichuan, more than pandas” campaign for increasing awareness of the province as a principal tourism destination globally.

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