TTG Travel Experience was Forerunner of the Consumer Trends at ITB Berlin

Published on : Friday, March 9, 2018

ITB_Berlin_Planitsphere_2018Italian Exhibition Group (IEG) participate at the 52nd Edition of ITB Berlin, the International Tourism Show (7th-11th March 2018), with Planitsphere, the platform that groups together the communities of 3 leading Italian Tourism and Hospitality Shows – TTG Travel Experience, SIA Guest and Sun, which this year will take place October 10-12 at Rimini Expo Centre – and acted as the forerunner of the trends that will be revolutionizing the tourism world through Travel&Hospitality Industry Vision, the strategic study of Consumer Trends and Profiles.


With an introduction from Paolo Audino Travel & Lifestyle Group Exhibitions Director IEG (please find enclosed with this email a picture), the meeting was held by Paola Tournour, journalist for TTG Italia, the trade magazine of reference for the Italian tourism sector and published by IEG. The key words, a thirst for emotion and unique experiences for travellers who can be “recognized” in one of the following trends unveiled by the Industry Vision study: FeelYOUnique, New Ecology, Be Happy, Fun&Magic, The Easy way.


Aimed at enhancing and promoting the internationality of the 3 events, Planitsphere focuses on the excellence of Made in Italy by Italian companies through Travel&Hospitality Industry Vision, the study presented last October at TTG Travel Experience, highlighting IEG’s role in the tourist industry as a Provider of unique quality content and strategic information for companies. Travel&Hospitality Industry Vision is an exclusive and valuable strategic idea that measures how companies feel about the future of their business and the way the industry is progressing as well as on-going changes in terms of product and clientele. Industry Vision is an indispensible tool and guide that provides operators with an absolute preview of the trends that will be changing the needs and buying processes of a continually evolving market.


From 7th to 11th March 2018, visitors at ITB Berlin will be able to explore the TTG Travel Experience world and the new global tourism network at Hall 9, Stand 320, desk 13.

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