Published on : Thursday, June 20, 2019
According to a data released by the latest Tourism Research Australia visitor survey the number of international visitors to Australia was 8.5 million in the 12 months to March 2019 where China was the biggest source of visitors.
The total number of visitors rose 3 percent from last year the amount being spent went up by 5 per cent $44.3 billion Australian dollars (US$30.4 billion).
The number of visitors from China grew 2.9 percent to 1.3 million and was tagged as the leading Australia’s tourism market.
It has poured an additional $1.1 billion Australian dollars (US$757 million) into Australia’s economy as the amount spent by Chinese visitors grew by 10 percent to 12 billion.
As per the report after a 17 percent jump between 2017 and 2018 the visitor number from India grew by 14.6 percent to 342,694.
Compared to 30 percent of all international visitors more than 50 percent of Indian visitors travelled to Australia to visit family and friends . The Indians stayed in Australia for an average of 61 nights which was double the average, however 57 percent of those were spent with friends or family.
Simon Birmingham, Minister for Trade, Tourism and Investment mentioned that the data was a proof that a marketing campaign targeting travellers in Asia was working.
Some markets were showing maturity or the importance of their focus on high0value travellers while stronger growth were seen in others.
There is further opportunity to expand south and southeast Asia’s tourism potential due to the emerging middle class, proximity to Australia, improving air access and increasingly competitive airfares.
The report mentioned that visitors from France, Canada and the Netherlands all rose by more than 5 percent but those from Britain fell 4 percent.
According to Professor Brian King from Hong Kong Polytechnic University’s School of Hotel and Tourism Management the numerous direct flight routes established between Australia and major provincial capitals in China would mean many first-time tourists would still pick Australia for travel.
Due to the trade war the growth of the Chinese economy is decelerating but the demand among Chinese consumers for service seems to grow fast, this includes outbound tourist and it is expected that the China’s outbound tourism sector will grow faster than the overall Chinese economy.