Monday, May 21, 2018
The luxury travel network Virtuoso has released a new report that states that ‘multigenerational travel’ has been swiftly emerging as a top travel trend for 2018.
Multigenerational travel refers to the trend wherein one can take their children, spouses and even parents in a particular trip so as to make the entire experience more enriching and wholesome.
This report has revealed that families continue to travel looking for experiences that lead to closer bonds and long-lasting memories.
Connecting with family through travel is among the most enriching experiences of 2018. The Virtuoso Luxe Report also found that Generation Z that comprises young people who have been born between the mid-1990 and mid-2010s who are presently between 3 to 23 years old, are also important influencers when it comes to travel decisions.
The U.S. Chamber of Commerce Foundation has reported that Generation Z influences $600 billion of family spending.
This is due to the fact that Generation Z seeks authentic and very realistic and unique experiences, for instance, hot-air ballooning over the Masai Mara.
Tags: multigenerational travel, Virtuoso
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