Visit Truly Asia Malaysia 2020 campaign launched

Published on : Wednesday, August 7, 2019

A festive red hibiscus, a wild green fern, and a brilliant blue rhinoceros hornbill will be welcoming visitors to Malaysia over the next 18 months, as part of the Visit Truly Asia Malaysia 2020 campaign that has been launched.


The hibiscus flower is a very suitable choice for promoting Malaysia: it’s the bunga raya, the flower of celebration. Now, Malaysia’s national flower will be reaching out to the world to promote a proud and diverse culture, a lush flora and fauna, and a dynamic and dreamy holiday destination where visitors take pleasure in endless sunshine.


The Visit Malaysia 2020 campaign was launched by Prime Minister of Malaysia Tun Dr.Mahathir Mohamad in a ceremony at Kuala Lumpur International Airport in July. The Malaysian PM has set an ambitious goal of attracting 30 million international visitors.


However, with growth in arrivals already up by 4.8% in the first five months of this year, Malaysia is already well on its way to attain its target.


Prime Minister Tun Dr. Mahathir said during his opening speech, “Without a doubt, tourism is one of the most important sectors to ensure the country’s economic and service sector growth. The Visit Malaysia 2020 campaign is an opportunity, as well as a challenge for us to attract record numbers of visitors to Malaysia, and make the country a destination of choice for leisure and business tourists.”


“We will welcome visitors from all over the world to experience the uniqueness and beauty of Malaysia’s ecotourism attractions, including our rainforests, mountains, islands and beaches,” added Tun Dr.Mahathir . The campaign logo, designed by Alfred Phua Hong Fook, was inspired by Batik, which is Malaysia’s colorful and distinctive textile art. The featured fern is the paku pakis, an edible plant popular in local Malaysian dishes and a tribute to the country’s multi-ethnic cuisine. The entire country is striving together to make Visit Malaysia 2020 a reality.


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