In an exclusive interview with Travel And Tour World, Juliette Losardo, Exhibition Director of World Travel Market, discusses the success of World Travel Market London 2023 and its pivotal role as a torchbearer for the travel industry. Her insights shed light on the event’s impact, marking World Travel Market London 2023 as a beacon guiding the future of travel.
Travel And Tour World: How is the World Travel Market London 2023 progressing? How do you think it is poised to assist the travel industry?
Juliette Losardo: I genuinely believe that World Travel Market London 2023 mirrors the industry’s dynamics. This year’s show is notably triumphant, boasting a 20-21% expansion compared to the previous year.
The surge in size aligns seamlessly with the industry’s resurgence, marked by the phenomenon of revenge travel and heightened demand. There’s an evident eagerness among people to embark on memorable journeys.
World Travel Market London 2023 resonates with this fervour, capturing the essence of the booming enthusiasm for travel. The event serves as a robust indicator of the industry’s vitality, reflecting the collective eagerness to explore and make up for lost travel experiences.
Travel And Tour World: How do you think WTM is going to assist the travel industry in in ushering sustainability innovation and advancements?
Juliette Losardo: The World Travel Market (WTM) London 2023 has consistently championed responsible tourism through its dedicated program, with the ethos of sustainability ingrained in our core values.
The bedrock of our commitment to sustainable tourism is evident in the comprehensive Responsible Tourism Program, a cornerstone guiding our actions. In 2023, this initiative seamlessly transitions into the launch of our Sustainability Summit, representing a milestone in our dedication to responsible travel practices.
Our pledge extends beyond rhetoric; we are resolute in fostering an environment where travel and tourism entities globally can gain insights and support through education and programming. The overarching goal is to empower companies to make informed decisions, ensuring the creation of responsible travel packages for consumers.
The Sustainability Summit serves as a nexus for industry leaders, experts, and stakeholders to collaboratively shape the future of responsible tourism. World Travel Market (WTM) London 2023 remains steadfast in facilitating a platform for meaningful discussions, fostering partnerships, and disseminating knowledge. Through this initiative, we aim to catalyze positive change, fostering a global community committed to sustainable practices in travel and tourism. World Travel Market (WTM) London 2023’s enduring dedication to responsible tourism underscores our commitment to shaping an industry that not only thrives economically but also ensures a positive impact on the environment and local communities worldwide.
Travel And Tour World: How do you think World Travel Market London 2023 connects with target audiences and how do you think WTM can become a driving force in the travel industry?
Juliette Losardo: Considerations about target audiences are subjective. Examining our exhibit profiles, we boast representation from nearly every country worldwide, totalling 184 countries in overall attendance.
Our commitment revolves around inclusivity for visitor audiences. We prioritize attracting buyers globally by strategically targeting the world’s leading outbound markets. Ensuring the presence of companies with adept procurement and contracting teams at our World Travel Market London 2023 we facilitate fruitful transactions between exhibitors and buyers.
Our approach aligns with a comprehensive and global perspective, ensuring that World Travel Market remains a dynamic platform for international business exchanges, catering to diverse audiences and fostering connections on a global scale.