Mr. Sidh N C

Mr. Sidh N C – Director at QnA International shares an insightful conversation with Travel And Tour World before 4th Annual MICE India & Luxury Travel Congress on the MICE industry. Read on.

Travel And Tour World – How is the MICE industry scene in India? What is QNA’s contribution in developing the meetings’ industry of nation?

Mr. Sidh N C: MICE plays an important role in creating unique experiences for employees to motivate them to improve their performances which in turn drives the bottom line results of companies. India’s travel potential is rising rapidly, and with it being one of the fastest growing economies in the world, there is a dramatic increase in the demand for meetings and incentives that has resulted in several destinations developing strategies to target the Indian outbound MICE segment. With nearly 1.5 million Indians traveling only for MICE purposes, there are hardly any international destinations that Indian corporate buyers have not been to.

QnA International has been responsible for organizing several b2b focused events around the world, we organize the MILT Congress because India has shown tremendous potential and is a strong market for outbound travel and MICE activities. The MICE India & Luxury Travel Congress is the only platform in India that brings together decision makers from India’s top organizations, travel agencies, destination wedding planning companies and film production houses who are looking to source partners for their future MICE projects, big budget films & destination weddings. The global travel & hospitality suppliers coming down to the event to offer these ultimate decision makers customized packages at for their upcoming initiatives. This market is only going to grow with these corporations looking to double their budgets and generate better results.




Travel And Tour World – What other MICE shows have QnA International organized?

Mr. Sidh N C: Travel and hospitality is a major segment in our portfolio of events organized. Apart from the MICE India & Luxury Travel Congress, we are also the organizers of the MICE Arabia Congress which is hosted in Dubai annually and will be in its 5th Annual in 2017. It is an exclusive by-invitation-only initiative that brings together global suppliers to meet with senior level executives from the GCC who are final decision makers for MICE & luxury travel activities. The congress entails one to one business appointments, networking opportunities and a comprehensive agenda that ensures you will be up to date on the latest trends and ideas that would revolutionize the way MICE & business travel from the GCC is looked at.

Catering to the luxury segment, we also organize the Destination Wedding Planners Congress,the only event of its kind in the world. From Greece to Mauritius to Florence, the DWP Congress, taking place in Thailand in its 4th edition next year, is a by invitation only platform that brings together top destination wedding planners from all around the world to meet with the most unique destinations, extravagant hotels, resorts, chateaus, palaces and venues along with leading wedding suppliers for the future big budget weddings that they organize globally.

QnA International’s key objective is to provide our clients with an alternative way of doing business by bringing together buyers and sellers under one roof and bridging the gap to generate more opportunities for business.



Travel And Tour World: How different is the 4th Annual MILT Congress than its previous editions?

Mr. Sidh N C: With the growing interest of Indian travelers to discover unexplored destinations around the world, we have several new destinations partnering with us at this year’s edition. The market is constantly changing, and keeping that in mind, this year’s edition of the MILT Congress strives to continue to provide a premium B2B platform to all of the suppliers and attendees with new discussions added on that focuses on highlighting the factors that make MICE initiatives a success, the growth of incentive travel in India, negotiating strategies, event ROI, dealing with visa issues, blending luxury into MICE, the big fat Indian destination wedding industry, the rise of film tourism from India and so much more through our thought-provoking panel discussions and presentations.

We bring the world under one roof, the 2 day congress provides an unparalleled potential for business along with an extensive insight into the current and upcoming trends in the industry. Business appointments are scheduled for our partners & buyers to ensure they gain a better understanding of the market and walk away with well-established contacts.



Travel And Tour World: Does India have the potential to develop as an international source market for MICE initiatives? What according to QNA should be the highlighted points of the MICE industry of India?

Mr. Sidh N C: Yes, India is currently the 10th largest business markets in the world, and is expected to be one of the top 5 source markets for Corporate Meetings &Incentives in the coming years.

MICE requirements are only growing by the day, sectors like FMCG, Telecommunications, Insurance, Banking, Pharmaceuticals, Healthcare, Cement, Energy, and Direct Selling Companies are more willing today to send groups ranging from 150 to up to 1800 people on incentive trips or conferences to destinations around the world which include Thailand, United Arab Emirates, Australia, Fiji, Canada, Singapore, Malaysia, China, Hong Kong, Croatia, Africa, Maldives, Mauritius and other European regions.

A new trend that’s in the Indian MICE industry is the emergence of unexplored destinations gaining popularity amongst Indian clients, with them wanting to discover new destinations all around the world, and not restricting their travel to only destinations that are close by in proximity. In addition to this, most Indian corporations are now looking at incorporating both experiential travel and the element of luxury into their travel plans to ensure they receive maximum returns on their investment resulting in motivated and self-driven employees.



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