In an exclusive interaction with Travel And Tour World, Volkan Ataman, Chairman of Tourism Media Group shares his experiences on how Istanbul Tourism Fair is promoting the tourism in Turkey.
Travel And Tour World: How does the Istanbul Tourism Fair contribute to the promotion of tourism in Turkey, and what specific strategies or initiatives does the fair employ to attract both domestic and international travellers?
Volkan Ataman: The Istanbul Tourism Fair stands as a cornerstone of Turkey’s tourism promotion strategy.
It plays a pivotal role in showcasing the country’s diverse and captivating offerings to the global travel community.
By bringing together industry professionals, enthusiasts, and stakeholders under one roof, the fair creates an environment of discovery and engagement. Through a range of immersive experiences, insightful discussions, and hands-on interactions, it provides a dynamic platform to not only promote Turkey’s renowned attractions but also highlight its hidden treasures.
With a comprehensive program that delves into various aspects of Turkish tourism, the fair inspires both domestic and international travellers to explore our nation’s cultural, historical, and natural riches.
Travel And Tour World: Could you provide insights into the partnerships and collaborations that the Istanbul Tourism Fair has established with various stakeholders, such as travel agencies, hotels, airlines, and local tourism boards, to enhance the appeal of Turkish tourism and showcase its diverse attractions?
Volkan Ataman: The success of the Istanbul Tourism Fair thrives on robust partnerships with key stakeholders within the tourism ecosystem. Collaborations with travel agencies, hotels, airlines, and local tourism boards are pivotal in presenting Turkey’s allure to the world.
These partnerships enable us to craft compelling narratives, innovative campaigns, and strategic initiatives that showcase the country’s multifaceted charm. By harnessing the collective strength of our collaborators, we spotlight not only the iconic landmarks but also the off-the-beaten-path destinations, local cuisines, and vibrant traditions that make Turkey an unforgettable travel destination.
The fair serves as a testament to the industry’s dedication to fostering sustainable tourism growth by presenting Turkey in its entirety, enticing both seasoned travellers and newcomers to explore its unparalleled offerings.