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United Kingdom Pair Up With Austria and Other Leading Destinations as Ireland Tourism Records Strong 2026 Growth With Great Britain, Europe and North America Driving Over Six Hundred Seventy Thousand International Visitor Arrival

Ireland

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United Kingdom Pair Up With Austria and Other Leading Destinations as Ireland Tourism Records Strong 2026 Growth With Great Britain, Europe and North America Driving Over Six Hundred Seventy Thousand International Visitor Arrival, according to official data from the Central Statistics Office (CSO) Ireland. The performance reflects Ireland’s growing role in global tourism and the demand for leisure travel is being fuelled by spending by visitors from overseas. As more and more countries continue to demonstrate their interest in Ireland, Ireland’s appeal for cultural experiences, heritage tourism and holiday travel is further strengthened in the global tourism arena.

Ireland Tourism Growth 2026 Strengthens as Global Travellers Drive Visitor Arrivals and Spending Expansion

Ireland tourism growth in 2026 continued to show resilience as international travellers increased their presence across the destination, supported by strong demand from Great Britain, Continental Europe and North America. According to the Central Statistics Office (CSO) Ireland Inbound Tourism June 2026 report, Ireland welcomed 670,300 foreign visitors in June 2026, representing a 2% increase compared with June 2025 and maintaining the same level as June 2024. The latest figures highlight the importance of international tourism for Ireland’s economy, with overseas visitors generating €697 million in expenditure during June 2026. Leisure travel remained the primary purpose of international trips, while cultural experiences, family visits and business travel continued supporting inbound tourism activity.

Tourism IndicatorJune 2026 Performance
Foreign visitors670,300
Visitor expenditure€697 million
Overnight visits Jan–June 20263.2 million
Visitor nights5.1 million
Average stay duration7.6 nights

United Kingdom Strengthens Ireland Tourism Growth as Great Britain Remains Largest Visitor Market

The United Kingdom continued to play a central role in Ireland tourism growth during 2026, with Great Britain representing the largest share of international visitors. According to CSO Ireland data, travellers from Great Britain accounted for 35% of foreign visitors arriving in June 2026. The strong contribution from the UK market reflects Ireland’s close geographical relationship, established transport connections and demand for short breaks, cultural journeys and leisure experiences. Visitor numbers from Great Britain increased by 5% compared with June 2025, making it one of the key markets supporting inbound tourism expansion. British travellers continue to contribute significantly to Ireland’s hospitality sector, supporting accommodation providers, attractions, restaurants and regional tourism businesses.

MarketShare of VisitorsGrowth Compared With June 2025
Great Britain35%+5%

France Supports Ireland Tourism Demand Through Strong Continental European Visitor Growth

France remained one of the important European contributors within Ireland’s Continental Europe tourism market. Continental Europe collectively accounted for 32% of foreign visitors in June 2026, making it the second-largest source region after Great Britain. French travellers continue to contribute to Ireland’s international tourism performance through interest in heritage tourism, landscapes, countryside experiences and cultural attractions. The broader European market recorded an 8% increase in visitors compared with June 2025, showing continued demand from European travellers. Ireland’s historic cities, coastal routes, national parks and cultural destinations remain key attractions for European visitors seeking immersive travel experiences.

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RegionVisitor ShareAnnual Change
Continental Europe32%+8%

Austria and European Markets Expand Ireland’s Cultural and Leisure Tourism Reach

Austria formed part of Ireland’s wider Continental Europe visitor network, contributing to European tourism demand during June 2026. While CSO Ireland publishes official tourism statistics primarily by region rather than individual country performance for this release, Austria is included among Ireland’s important European visitor markets. Austrian travellers are attracted by Ireland’s natural landscapes, historic attractions, scenic routes and cultural experiences. The wider European market’s positive performance demonstrates continued interest in Ireland as a destination offering outdoor tourism, heritage exploration and authentic travel experiences. The contribution of markets such as Austria supports Ireland’s objective of maintaining diverse international visitor demand.

Market GroupJune 2026 Contribution
Continental Europe32% of foreign visitors

United States Drives High-Value Ireland Tourism Growth Through Strong Visitor Spending

The United States remained one of Ireland’s most valuable international tourism markets in 2026, particularly in terms of visitor expenditure. North America represented 27% of foreign visitors in June 2026, while travellers from the region generated the highest spending contribution. North American visitors spent €273 million in Ireland during June 2026, accounting for 39% of total foreign visitor expenditure. Despite a 7% decline in visitor numbers compared with June 2025, the market continued delivering significant economic value. American travellers continue supporting Ireland’s tourism sector through longer stays, leisure travel, heritage visits and cultural experiences.

MarketVisitor ShareSpending Contribution
North America27%€273 million

North America and Continental Europe Strengthen Ireland International Tourism Revenue

Ireland’s tourism revenue performance in June 2026 was strongly supported by North America and Continental Europe. Together, these regions generated the majority of international visitor expenditure, highlighting the importance of global markets for Ireland’s tourism economy. Continental European visitors contributed €244 million, representing 35% of foreign visitor spending, while Great Britain contributed €135 million, accounting for 19%. The Rest of the World generated €45 million, representing 6%. The spending performance demonstrates that Ireland continues attracting visitors who contribute significantly to accommodation, attractions, transport services and local economies.

RegionSpendingShare
North America€273 million39%
Continental Europe€244 million35%
Great Britain€135 million19%
Rest of World€45 million6%

Ireland Tourism Impact Expands as Leisure Travel Remains the Main Driver of International Visits

Leisure tourism remained the strongest segment of Ireland’s inbound travel market in June 2026. The CSO data showed that 49% of overnight foreign visitors travelled for holidays, leisure and recreation. Visiting friends and relatives represented 27% of trips, while business travel accounted for 14%. These figures demonstrate the diverse role of international tourism in supporting Ireland’s economy. The continued growth in visitor arrivals and spending highlights Ireland’s position as a globally recognised destination for heritage tourism, scenic travel, outdoor experiences and cultural exploration.

Travel PurposeShare of Trips
Holidays, Leisure & Recreation49%
Visiting Friends & Relatives27%
Business Travel14%

Conclusion

As Ireland continues to build its international travel profile further, Ireland Tourism is continuing to improve its position around the world through its increasing linkages with the United Kingdom and Austria and further destinations. Great Britain, Europe and North America continue to support Ireland, emphasising its attractiveness as a leisure, cultural and global visitor destination. Ireland Tourism’s efforts to build on its presence in the international market are continuing to pay off in 2026. Ireland is well placed to attract visitors from major markets and continue to see long-term growth in tourism, with its diversity of attractions and heritage offerings and increased international recognition.

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