Global Hospitality Technology Provider RMS Accelerates Digital Transformation Strategy With Rich Steers Appointment as CPTO to Revolutionise Product Innovation, AI Powered Operations, Guest Experience and Scalable SaaS Solutions for Hotels Worldwide

Global Hospitality Technology provider RMS has strengthened its digital transformation strategy with the appointment of Rich Steers as chief product and technology officer (CPTO). The leadership move has been announced as the company continues to expand its investment in product innovation, artificial intelligence, automation and connected technology solutions designed for hospitality operators worldwide.

The appointment of Rich Steers has been positioned as a significant step in advancing the next phase of RMS’ technology development. With extensive experience in building and scaling software-as-a-service platforms, Steers will be responsible for guiding global product and technology strategies while supporting the company’s vision of creating smarter and more connected hospitality operations.

RMS Strengthens Hospitality Technology Leadership With Experienced SaaS Executive

The appointment of Rich Steers has brought more than 25 years of experience across product development, engineering and technology leadership into the RMS executive team. His background includes building and scaling SaaS platforms across hospitality, financial technology and enterprise software sectors.

Before joining RMS, Steers served as chief product and technology officer at ROLLER, a cloud-based venue management platform serving attractions and entertainment businesses. In that role, he was responsible for leading international product and engineering teams while supporting the development of AI-powered solutions and enterprise technology platforms.

Under his previous leadership responsibilities, technology solutions were developed to support thousands of venues globally. His experience in expanding software platforms and managing large-scale technology teams has become a key factor behind his appointment at RMS.

Earlier professional roles held by Steers included leadership positions focused on e-commerce, customer data platforms, loyalty systems, payment technologies, platform integrations and content management solutions. His experience has covered multiple technology areas that are increasingly important for modern hospitality businesses seeking operational efficiency and improved customer engagement.

Steers has also been recognised for founding, scaling and successfully exiting a hospitality point-of-sale software company before moving into executive technology leadership positions. This combination of entrepreneurial and corporate experience has supported his transition into the CPTO role at RMS.

Rich Steers To Lead RMS Digital Innovation, AI Strategy and Connected Hospitality Solutions

As CPTO, Rich Steers will lead the development of RMS’ global product and technology roadmap. His focus will be placed on accelerating innovation and enhancing the capabilities of the company’s hospitality technology platform.

The company’s strategy is centred on evolving its platform from a traditional system of record into a system of intelligent action. Through this approach, RMS aims to deliver technology solutions that allow accommodation providers to manage operations more effectively and respond to changing business requirements.

Artificial intelligence, automation, payments and connected hospitality solutions will remain important areas of investment under the company’s continued technology development strategy. These areas are expected to support hospitality businesses by improving operational processes and creating more connected experiences for guests and operators.

The arrival of Rich Steers has reinforced the importance of product-led innovation within the wider RMS business strategy. His responsibility will include working with customers, partners and internal teams to develop solutions that address operational challenges faced by accommodation providers.

The focus on advanced Hospitality Technology reflects the growing requirement for digital platforms that can support hotels and accommodation businesses through integrated systems, improved workflows and enhanced guest interactions.

RMS Expands Global Hospitality Technology Vision Through Executive Growth

The appointment of Rich Steers has formed part of RMS’ broader effort to strengthen its leadership structure while continuing its expansion as a global hospitality technology provider.

Working alongside RMS chief executive officer Adam Seskis and the wider executive team, Steers will contribute to shaping the future direction of the platform. The leadership expansion has been designed to support ongoing investments in technology innovation and connected hospitality solutions.

Seskis stated that Steers’ experience in building product and engineering organisations, combined with his ability to deliver technology solutions addressing customer requirements, made him a valuable addition to the executive team.

The RMS leadership team has highlighted Steers’ customer-focused approach and experience in scaling SaaS businesses as important strengths that will support the company’s continued development.

Steers has also expressed confidence in RMS’ existing technology platform and future direction. His focus will be placed on helping develop the next generation of products while collaborating with customers and partners to deliver solutions that simplify operations and improve guest experiences.

Today, RMS supports more than 6,000 properties across 70 countries. Through continued investment in Hospitality Technology, artificial intelligence, automation and digital solutions, the company remains focused on helping accommodation providers streamline operations, strengthen guest experiences and achieve sustainable growth.

The appointment of Rich Steers as CPTO represents a new stage in RMS’ technology journey, with product innovation and scalable SaaS solutions remaining central to the company’s global hospitality strategy.