2026 Luxury Travel Trends: Emerging Destinations and Experiences

Published on December 14, 2025

The luxury travel market for 2026 is set to be defined by a shift towards meaningful, personalised experiences and destinations that offer both relaxation and cultural immersion. As the demand for exclusive, tailored travel experiences continues to grow, luxury travel advisors and suppliers are adjusting to meet the needs of an evolving clientele. According to recent industry reports, Italy, Greece, and Japan top the list of international destinations for 2026, with Hawaii, Florida, and California emerging as strong contenders for domestic luxury getaways.

Personalised Luxury Travel: A Focus on Meaningful Experiences

Luxury travellers in 2026 are more interested in creating memorable moments than simply ticking off items from a list of must-see destinations. This trend reflects a shift away from traditional luxury offerings toward experiential travel, where the emphasis is placed on personal connection, sustainability, and authenticity. According to Classic Vacations, the demand for transformative travel is growing, with many clients seeking more than just relaxation; they want purpose-driven journeys that resonate deeply with their personal values and desires.

Experiential travel is expected to dominate the luxury market, with personalised itineraries crafted to engage clients with local cultures, nature, and history. In 2026, travellers are increasingly prioritising activities that allow them to immerse themselves in the places they visit, whether through guided historical tours, bespoke culinary experiences, or sustainable, nature‑focused adventures.

Top Emerging Luxury Travel Destinations for 2026

1. Italy: As always, Italy continues to be a top luxury destination, with regions like Lake Como and Tuscany offering a combination of rich cultural experiences and world-class hospitality. Travellers are increasingly seeking private villas and tailored food and wine experiences that take them beyond the usual tourist hotspots.
2. Greece: Greece’s Mediterranean islands and historical sites remain popular, with a growing trend towards private, curated tours that explore lesser-known corners of the country. The rise of luxury yacht charters and personalised itineraries makes Greece an attractive option for those seeking privacy and exclusivity.
3. Japan: Japan’s unique blend of ancient traditions and modern luxury makes it an ideal destination for cultural exploration and relaxation. The growing trend of wellness tourism has brought attention to onsen resorts (hot spring resorts), where guests can experience relaxation and rejuvenation in a serene natural setting.
4. Portugal: Known for its rich history, gourmet food scene, and stunning coastlines, Portugal is gaining traction as an emerging luxury destination. With an increasing number of luxury resorts and vineyard tours in regions like Algarve and Porto, Portugal offers both seclusion and adventure.
5. Japan and South Korea also emerge in travel advisories due to the exclusivity of cultural heritage and luxury resorts, which appeal to both new and returning high-net-worth visitors.

Luxury Travel Motivations: Celebrating Milestones and Seeking Relaxation

A significant trend in 2026 luxury travel is the growing demand for celebration-driven trips. Over 81 percent of luxury travellers are booking vacations specifically to celebrate milestones, such as anniversaries, weddings, or graduations. The rise of multi-generational trips also underscores the desire for families to bond in luxurious settings. This trend is especially evident in destinations offering private estates, family villas, and exclusive spa retreats.

In addition to celebrating milestones, there is also a marked interest in wellness travel. Many affluent travellers are seeking destinations that offer mental and physical restoration, with luxury retreats focused on holistic wellness, yoga, and spa treatments becoming increasingly popular.

The Role of Travel Advisors: Personalisation and Expertise

The role of luxury travel advisors has never been more crucial, as these professionals are tasked with curating highly personalised experiences that cater to the specific needs of their clients. The best advisors go beyond offering basic bookings; they anticipate client preferences and design bespoke itineraries that integrate both luxury and personal significance. This level of attention ensures that affluent travellers experience a seamless and memorable trip.

Luxury Travel Booking Behaviours: Early and Intentional Planning

Travel advisors have reported that early bookings are becoming increasingly common, with 75 percent of clients now reserving luxury trips between five and eleven months in advance. This trend reflects a shift towards strategic travel planning, where clients ensure they secure the most exclusive experiences and accommodations before peak seasons.

Additionally, advisors are now essential in securing personalised experiences for clients by sharing insights into their preferences, from dietary restrictions to personal interests. This exchange of information is key to creating a memorable stay that aligns with the client’s expectations, contributing to the growing trust placed in travel advisors.

2026 Luxury Travel Will Be Defined by Personalisation and Experience

In 2026, luxury travel will be characterised by a deep emphasis on personalised experiences, emotional connections, and exclusivity. With Italy, Greece, and Japan leading the way, travellers are increasingly seeking destinations that offer authenticity and customised itineraries. Whether for celebrating milestones, seeking wellness, or enjoying multi-generational family time, the luxury travel market will cater to those with discerning tastes, offering experiences that go far beyond the ordinary.