Chiva-Som Hua Hin Receives Thailand’s Top Export Award for Transformative Wellness Services

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Chiva-Som Hua Hin has awarded the first-ever Best Services Enterprise – Wellness Services category of the Prime Minister’s Export Award 2026 (PM’s Export Award). This award is the first milestone of many for the wellness resort. This is the first time the wellness resort has been awarded an export recognition for their world class services for wellness hospitality and their part in elevating Thailand as a wellness vacation hub.

The prestigious award was formally presented by Prime Minister Anutin Charnvirakul during a ceremony at Government House on 7 August 2026. Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resorts, accepted the honour on behalf of the organisation. Hosted by Thailand’s Ministry of Commerce, the PM’s Export Award represents one of the country’s highest recognitions for businesses that showcase outstanding performance, innovation and global competitiveness while enhancing Thailand’s international reputation.

With more than three decades of experience in the wellness sector, Chiva-Som Hua Hin has established itself as one of the world’s most respected wellness retreats. The resort has continuously shaped the future of holistic wellbeing by combining personalised health programmes, expert-led therapies and a philosophy focused on creating balance between physical health, mental wellness and emotional harmony.

Through its pioneering wellness approach, Chiva-Som continues to strengthen Thailand’s position on the global stage as a destination for meaningful, transformative and health-focused travel experiences.

Commenting on the award, Krip Rojanastien, Chairman and CEO of Chiva-Som International Health Resorts, said: “We are deeply honoured to receive the Prime Minister’s Export Award for Best Services Enterprise – Wellness Services. This recognition is a testament above all to our exceptional team, whose unwavering dedication enables us to deliver the highest standards of personalised care with the warmth, compassion and genuine hospitality for which Thailand is renowned.  We are proud to play a role in showcasing Thailand’s outstanding wellness expertise on the global stage. This award recognises our commitment to innovation, sustainability and excellence in health and well-being, and inspires us to continue shaping the future of holistic wellness while strengthening Thailand’s position as a global leader in this field.”

Chiva-Som’s wellness philosophy goes beyond personal health by focusing on wider social responsibility, education and environmental protection. The brand believes that sustainable wellbeing is created through meaningful community involvement, knowledge sharing and care for the natural world. As a member of the United Nations Global Compact, Chiva-Som continues to support the UN Sustainable Development Goals 2030 through responsible practices and long-term initiatives.

This vision is demonstrated through Krailart Niwate, the resort’s mangrove conservation and environmental wellness project in Hua Hin, which promotes ecological preservation while connecting guests with nature. In addition, the Chiva-Som Academy in Bangkok plays an important role in developing future wellness experts by providing education and training that supports the growth of the global wellness industry.