£5 million tourism campaign to boost Northern Ireland as a top destination

Monday, September 6, 2021

A new £5 million tourism campaign is seeking to boost the number of visitors from Great Britain to Northern Ireland.

Locations and attractions across Northern Ireland will feature in the campaign.

This is because the Northern Irish tourism industry hopes to bounce back from the Covid-19 pandemic.

Tourism Ireland runs the campaign, which will see in the coming weeks, Northern Ireland’s attractions advertised across TV, websites and social media.

In 2019, before the Covid-19 pandemic struck, 1.5 million people from Great Britain visited Northern Ireland and generated £369 million in revenue.

This made a key market for tourism chiefs and local businesses alike.

Economy Minister Gordon Lyons said that Northern Ireland offered a “terrific product” for visitors.

Lyons also said that the GB market is a vitally important one for our tourism industry.

He was confident this campaign will show the best of what Northern Ireland has to offer.

The campaign has the tagline “Northern Ireland – Embrace a Giant Spirit”.

Visitors in Great Britain will be invited to visit the Giant’s Causeway, Londonderry and Belfast among a range of other locations.

Alongside TV, advertisements will be run across 500 locations across England, Scotland and Wales.

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