Spain Follows Portugal and a Growing European Cohort as Digital Nomad Tourism Fuels New Travel Demand and Housing Strain

Spain Follows Portugal and a Growing European Cohort as Digital Nomad Tourism Fuels New Travel Demand and Housing Strain

Ankita Neogi Khan Written by Ankita Neogi Khan

Updated

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10 mins to read
Digital nomads, european tourism and housing pressure across spain, portugal, greece and the uk
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Spain, Portugal and Greece are embracing remote-working visitors as tourism evolves beyond short holidays. Yet longer stays are colliding with housing shortages, rising rents and expanding short-term accommodation. Spain welcomed a record 96.8 million international tourists in 2025, while non-hotel accommodation generated 146.3 million overnight stays. Portugal recorded 88.3 million accommodation nights in 2024, with tourism exports worth €27.7 billion. Greece, meanwhile, saw short-term rental listings rise 240% between 2017 and 2024. The UK offers a revealing contrast, with 100.9 million short-term-let guest nights recorded in 2025. Across these markets, the evidence points to a more complex shift. Digital nomads can stimulate tourism demand while adding pressure to tightly supplied housing markets.

Europe’s New Long-Stay Travel Equation

The European tourism market is entering a phase where the distinction between visitor and temporary resident is becoming less clear. A conventional tourist may stay for several nights, whereas a remote worker can remain for weeks or months while continuing employment for an overseas company.

That difference matters because a longer stay changes how visitors use destinations. A remote worker can spend repeatedly on cafés, supermarkets, transport, coworking spaces and local services. However, that same visitor may also seek a residential apartment rather than a hotel room, bringing them closer to the local rental market.

Spain, Portugal and Greece have formal routes for non-EU remote workers. Spain’s international teleworker framework permits qualifying professionals to work remotely for overseas companies. Portugal operates a residence route for remote professional activity, while Greece offers a dedicated Digital Nomad Visa.

The UK presents a different model. It has no dedicated digital-nomad visa, although its visitor rules allow certain overseas employment activities remotely when remote work is not the primary purpose of the visit. UK visitors also cannot use repeated visits to establish their main home in the country.

MarketRemote-work pathwayTourism scaleHousing question
SpainInternational teleworker route96.8m international tourists in 2025Supply shortage in urban and tourist areas
PortugalRemote-work residence route88.3m accommodation nights in 2024Tourism and international demand meet limited supply
GreeceDigital Nomad VisaLarge tourism-led accommodation marketSTR concentration in Athens and islands
UKNo dedicated digital-nomad visa100.9m short-term-let guest nights in 2025Tourism demand exists alongside broader rental pressures

Spain’s Tourism Boom Meets A Housing Squeeze

Spain provides perhaps the clearest example of tourism growth running alongside a structural housing problem. The country’s 96.8 million international arrivals in 2025 represented a 3.2% increase over 2024 and a new historical record.

Tourist spending reached €134.7 billion in 2025, rising 6.8% year on year. At the same time, non-hotel accommodation produced a record 146.3 million overnight stays, with tourist apartments accounting for 52.1% of that total.

The accommodation figures are particularly relevant to remote workers because apartments can provide kitchens, workspaces and longer-stay flexibility. Tourist-apartment overnight stays increased 5.9% in 2025, while non-resident nights in those properties rose 6.8%.

Yet the housing shortage predates the current remote-work phenomenon. OECD analysis found that Spain issued only 345,000 construction permits between 2022 and 2024, compared with net household creation of 604,000. The OECD also estimated a housing shortage of about 600,000 units during 2022-25.

This is an essential distinction for travellers and industry observers. Digital nomads are entering an already constrained market, rather than creating Spain’s housing shortage from scratch.

Málaga Shows Where The Pressure Converges

Málaga illustrates how several forms of international demand can overlap within one destination. The city has become attractive to tourists, international residents, remote professionals and property investors, while its accommodation market has expanded rapidly.

Recent academic research examining Málaga describes the interaction between remote foreign workers, platform-based rentals and housing markets. The study reported that rents rose 60% between 2020 and 2024, while more than 11,000 short-term rentals were officially registered by December 2025.

The wider Spanish evidence therefore cautions against assigning a single cause to rising rents. Migration, household formation, limited construction, tourism and short-term accommodation can all increase demand simultaneously.

Spain has also tightened oversight of short-term rentals. From 1 July 2025, qualifying short-duration rentals need a registration number to operate legally on transactional online platforms. By June 2025, more than 215,000 applications had been submitted for registration.

For travellers, this creates a practical change. A legitimate listing should increasingly be identifiable through the applicable registration system, while destinations can use the data to distinguish regulated accommodation from potentially irregular supply.

Portugal’s Tourism Engine Has A Housing Cost

Portugal offers another revealing case because tourism has become an important pillar of the national economy. In 2024, travel exports reached €27.7 billion, representing almost half of Portugal’s service exports.

The country recorded 88.3 million nights across accommodation establishments in 2024. International visitors accounted for 59.8 million nights, representing 68% of the total.

Tourism has also expanded alongside housing demand. OECD analysis found overnight stays increased 15% between 2019 and 2024, while tourist-accommodation revenue rose 55%.

Lisbon demonstrates the spatial concentration particularly clearly. Listed Airbnb properties increased from 18,277 in September 2019 to 21,181 in December 2024. The OECD estimates that this represented about 7.6% of dwellings in Lisbon’s urban area.

That figure does not mean 7.6% of homes were occupied by digital nomads. It instead illustrates the scale of platform-listed accommodation relative to the wider residential stock.

Housing Pressure Runs Deeper Than Tourism

Portugal’s housing challenge cannot be reduced to foreign visitors or remote workers. The IMF reports that Portuguese house prices were 180% higher in the fourth quarter of 2025 than in 2015, compared with a 56% increase across the euro area.

The country’s housing-cost overburden rate reached 6.9% in 2024. For the lowest income quintile, it reached 24.1%, while renters recorded a markedly higher 30.3% rate.

The OECD also points to long-standing structural weaknesses. Portugal has a large housing stock, yet 12% of dwellings were vacant and 19% were holiday homes in 2021.

Consequently, the central issue is not simply the number of homes. Location, tenure, affordability and how efficiently existing homes are used all determine whether supply meets actual local demand.

Portugal has consequently adjusted its policy approach. The 2024 legal changes gave municipalities greater powers over local accommodation, while later housing measures sought to increase affordable rental supply and encourage construction.

Greece Reveals The Short-Term Rental Effect

Greece presents perhaps the sharpest numerical change in short-term accommodation among the four markets. IMF analysis shows that short-term-rental listings increased 240% between 2017 and 2024, rising from fewer than 100,000 to more than 230,000.

Those listings represented approximately 3.5% of the country’s housing stock, 10% of unoccupied housing and 29% of vacant properties. The distribution was highly uneven, with concentrations in tourist islands, central Athens and Piraeus.

That geographical concentration is critical. A national percentage can appear modest while individual neighbourhoods experience much stronger accommodation pressure.

Greece has therefore moved towards tighter management. New registrations for short-term accommodation were barred in the first, second and third municipal districts of Athens through the end of 2026. The restriction was also extended to Thessaloniki’s first municipal community from July 2026 through December 2026.

New quality standards for short-term rentals also took effect in October 2025. The Ministry of Tourism said the framework sought to improve accommodation standards while contributing to affordable housing needs.

The UK Provides A Different Benchmark

The UK complicates the argument because remote-working visitors exist without a dedicated digital-nomad immigration route. Under current visitor rules, overseas workers can undertake certain remote activities, but remote working cannot become the primary purpose of the visit.

The UK nevertheless has a substantial short-term accommodation economy. Official data recorded 100.9 million guest nights in short-term lets during 2025, 11.5% more than in 2024. England accounted for 78.4 million of those nights, Scotland 12.7 million and Wales 7.4 million.

The housing market also remains under pressure. The ONS reported average UK private rent of £1,400 per month in August 2026, up 3.8% annually. England recorded average rent of £1,459, while Wales reached £846 and Scotland £1,013.

The comparison is revealing because it demonstrates that housing pressure can intensify without a dedicated digital-nomad visa. Tourism, domestic demand, migration, limited supply and short-term accommodation all operate simultaneously.

Tourism Benefit Depends On Where Visitors Stay

The economic case for longer-stay remote workers is nevertheless significant. Their spending can extend beyond traditional visitor districts and continue during periods when leisure tourism normally weakens.

A remote worker may purchase groceries every week, use local transport repeatedly and visit restaurants several times. They may also travel domestically on weekends, creating secondary demand for nearby destinations.

For hotels, serviced apartments and destination managers, this creates an opportunity to develop shoulder-season occupancy. The challenge emerges when long-stay visitors increasingly choose housing stock that local residents also need.

Potential tourism gainPotential housing pressure
Longer visitor staysLonger occupation of residential units
Year-round spendingCompetition for rental properties
Shoulder-season demandGreater demand outside peak periods
Local café and retail spendingHigher demand in popular neighbourhoods
Domestic weekend travelConcentration in already expensive cities
Coworking and service-sector demandConversion of homes into visitor accommodation

The outcome therefore depends heavily on accommodation type, length of stay and destination density.

What Travellers Should Watch Before Booking

For travellers considering a remote-work stay, the policy environment now matters almost as much as the visa itself. A digital-nomad visa does not automatically guarantee affordable housing, unrestricted accommodation choice or permission to work for local companies.

Spain’s official framework, for example, is designed around international teleworking. Employees generally work for companies outside Spain, while self-employed applicants can undertake limited professional activity for Spanish companies. The Spanish authorities also require evidence of professional qualifications or relevant experience.

Portugal’s remote-work residence framework similarly requires documentation proving the qualifying remote professional relationship. Greece’s official Digital Nomad Visa is aimed at non-EU citizens working remotely for foreign employers or clients.

Travellers should therefore separate visa eligibility, tax residence, accommodation legality and employment permission. These are different questions and should not be treated as one travel entitlement.

The Data Still Cannot Name One Cause

The most important finding across these four destinations is methodological. Official tourism statistics rarely identify digital nomads as a separate population, making it difficult to calculate their precise contribution to rents or housing shortages.

Tourist arrivals can be counted. Accommodation nights can be measured. Rental listings and house prices can be tracked. However, the number of remote workers competing for a particular apartment is much harder to establish.

This means correlation must not be presented as causation. If rents rise while remote-worker arrivals increase, that does not prove the latter caused the former.

The stronger evidence comes when several indicators converge. Short-term rental growth, shrinking long-term rental supply, rising rents and concentrated international demand can reveal a broader housing-market interaction.

Europe’s Next Tourism Test Is Local

The emerging pattern suggests that the digital nomad is neither simply a tourist nor automatically a cause of housing stress. The visitor occupies a middle ground between leisure travel and temporary residence.

Spain demonstrates the collision between extraordinary tourism volumes and inadequate housing supply. Portugal shows how international demand can intersect with a structurally constrained residential market. Greece illustrates the rapid expansion and geographic concentration of short-term accommodation, while the UK demonstrates that similar housing pressures can develop without a dedicated digital-nomad visa.

For travellers, the lesson is increasingly practical. The most sustainable long-stay destinations may be those that distribute visitors beyond saturated neighbourhoods while protecting residential housing.

For the travel industry, the opportunity lies in serving remote workers through purpose-built accommodation, extended-stay hotels and regulated lodging. The future of European tourism may therefore depend less on attracting ever more visitors and more on determining where longer-stay demand can grow without displacing the communities that make destinations liveable.

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