A Lake District tourism group welcomes a “surge” in bookings for 2022

Thursday, January 13, 2022

A Lake District tourism group has welcomed what it describes as a “surge” in bookings for 2022.

In the first week of January this year, bookings made with the help of the Keswick Tourism Association’s commission-free platform crossed pre-pandemic levels.

Bookings are more than two-and-a-half times greater than January 2020, before coronavirus made its presence.
It also followed a busy festive period with December bookings going up 28% on December 2019.

Tourism is usually worth £3bn a year to the Lake District economy as a whole, but the first year of the pandemic alone brought an estimated drop of two-thirds of that figure.

Vanessa Metcalfe, tourism manager at the association, which aims to promote Keswick, help businesses and lessen the negative impact of visitor numbers, described it as “encouraging”.

Metcalfesaid, “Despite facing staffing and supply chain challenges, many of our members have reported a very busy Christmas and New Year, and such strong forward bookings suggest 2022 is off to a good start.”

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