A New Jewel in Puglia: Masseria del Cardinale to Enhance Luxury Travel in the Itria Valley

Published on December 12, 2025

Rocco Forte Hotels has announced the upcoming opening of Masseria del Cardinale, the group’s second luxury property in Puglia. Located in the picturesque Itria Valley in Fasano, the new hotel will be a significant addition to the region’s growing tourism appeal. Scheduled to open in 2028, the estate will complement the success of Masseria Torre Maizza, which debuted in 2019. With this new opening, Rocco Forte Hotels is reinforcing its commitment to the Italian tourism market and bringing world-class luxury to one of the country’s most sought-after destinations.

The Itria Valley: A Gem of Southern Italy

Puglia, the region in Southern Italy that is increasingly becoming a hotspot for travelers, is known for its stunning landscapes, rich cultural heritage, and pristine coastline. The Itria Valley, where Masseria del Cardinale will be located, is renowned for its rolling hills, charming villages, and unique Trulli houses – conical stone dwellings that have become iconic symbols of the region.

Fasano, the town hosting the new hotel, offers visitors a blend of history, nature, and authentic Italian charm. The area is also home to the UNESCO World Heritage site of Alberobello, a small town famous for its traditional Trulli structures. With the addition of Masseria del Cardinale, Puglia will continue to solidify its place as a premier luxury travel destination in Italy.

Masseria del Cardinale: A Luxury Escape in the Heart of Puglia

Masseria del Cardinale is set to become a luxury retreat in one of Italy’s most beautiful and historically rich regions. The hotel will offer 50 rooms and suites, designed with the distinct style and elegance that Rocco Forte Hotels is known for. Guests will be able to experience the luxury and tranquility of the Itria Valley while enjoying modern comforts and world-class service.

The property will feature expansive gardens, a serene outdoor pool, and a spa, all nestled among the stunning landscape of Puglia. Masseria del Cardinale will also offer a variety of fine dining options, showcasing local Puglian cuisine, which is renowned for its fresh ingredients and Mediterranean flavors. The hotel’s design will reflect the region’s rich cultural heritage, seamlessly blending contemporary luxury with traditional Puglian elements.

The masseria-style property will offer guests a perfect blend of history and modernity. The masseria (farmhouse) architecture is a staple of Puglia, with thick stone walls and vast courtyards. The design will honor this architectural style while providing guests with a refined and luxurious experience. This blend of historical charm and luxury makes Masseria del Cardinale a unique addition to the region’s high-end hotel offerings.

Exploring Puglia: A Region Rich in Culture and Natural Beauty

Puglia has long been known for its picturesque towns, Mediterranean coastline, and incredible cuisine. For tourists, the region offers an abundance of experiences, from exploring the stunning beaches of the Salento Peninsula to wandering through ancient olive groves and vineyards. The region’s historical towns, such as Ostuni, Lecce, and Matera, are rich in culture and architecture, offering visitors a chance to step back in time and discover the charms of Southern Italy.

The Itria Valley, where Masseria del Cardinale is located, is an ideal base for exploring the region. Travelers can enjoy scenic drives through rolling hills, visit local farms and wineries, or tour nearby historic towns such as Locorotondo and Martina Franca. The proximity to the Adriatic coast also offers easy access to coastal towns like Polignano a Mare, known for its dramatic cliffs and crystal-clear waters.

Additionally, the region’s gastronomy is a major draw for tourists. Puglia is famous for its olive oil, fresh seafood, and pasta, particularly orecchiette, a local specialty. Visitors to the new luxury property will have the opportunity to indulge in Puglian culinary delights, both at the hotel’s restaurants and in the surrounding area.

A Growing Tourism Market in Puglia

Puglia has seen a significant rise in tourism over the past few years, thanks in part to its beautiful landscapes, charming villages, and rich culture. As the region continues to grow in popularity, luxury travelers are increasingly seeking high-end accommodations that reflect the beauty and authenticity of the area. Rocco Forte Hotels’ decision to expand its footprint in Puglia demonstrates the growing demand for exclusive, high-quality travel experiences in the region.

With Masseria del Cardinale, Rocco Forte Hotels aims to meet this demand, offering an exceptional place to stay while exploring the best of Puglia. The hotel’s strategic location in Fasano places it at the heart of the Itria Valley, offering easy access to the region’s most iconic attractions while providing guests with a peaceful and luxurious retreat. As more travelers flock to Puglia, the opening of Masseria del Cardinale will further elevate the region’s appeal as a top-tier luxury travel destination.

Conclusion: A New Era of Luxury Tourism in Puglia

The announcement of Masseria del Cardinale marks a new chapter in Puglia’s luxury tourism development. As Rocco Forte Hotels’ second property in the region, it strengthens the appeal of Puglia as a prime destination for discerning travelers seeking a blend of history, natural beauty, and luxury. Opening in 2028, the hotel will add to the region’s growing list of high-end accommodations and further elevate the tourism experience in this stunning part of Southern Italy.