A New Luxury Stay in New York: Only YOU Hotel to Open Near Broadway

Published on December 12, 2025

Palladium Hotel Group is expanding its global footprint with the announcement of the Only YOU Hotel New York, the brand’s first property in the United States. Slated to open in the final quarter of 2026, this new lifestyle hotel will be located on West 45th Street, just steps from the iconic Times Square and a mere two-minute walk from Broadway. Situated at the heart of Manhattan, the hotel will place travelers at the epicenter of New York City’s cultural, entertainment, and tourism activities.

The opening of the Only YOU Hotel New York signifies a major milestone for the Only YOU brand, which has already gained recognition for its stylish, design-forward properties in Europe. As the first U.S. location, the hotel will cater to a growing demand for upscale, modern accommodations in the city, providing a perfect blend of comfort and style for both business and leisure travelers.

A Prime Location for Tourism and Entertainment in Manhattan

The Only YOU Hotel New York will offer guests a prime location in the heart of one of the world’s most vibrant cities. Times Square, with its bustling streets, world-famous billboards, and Broadway theaters, will be just steps away from the hotel’s entrance. Known as “The Cross-roads of the World,” Times Square draws millions of visitors every year, making it one of the most visited tourist destinations globally.

Being within walking distance of Broadway, the hotel will give theater lovers and cultural enthusiasts the perfect base to experience New York City’s iconic theater scene. From world-class musicals to classic plays, Broadway continues to be a top attraction for tourists seeking the best in live entertainment. Visitors can expect convenient access to the heart of the theater district, enriching their travel experience.

In addition to Times Square and Broadway, the hotel’s location will allow easy access to other renowned attractions such as the Empire State Building, Central Park, and The Museum of Modern Art (MoMA). Guests can enjoy easy walks or short subway rides to explore the city’s diverse neighborhoods, iconic landmarks, and world-class shopping, dining, and entertainment venues.

Catering to the Modern Traveler

The Only YOU Hotel New York will embrace the brand’s signature approach to hospitality, focusing on design, creativity, and personalized service. The hotel will feature spacious rooms designed with a modern aesthetic that appeals to today’s discerning traveler. With an emphasis on luxury and comfort, each room will be equipped with state-of-the-art amenities, ensuring a premium experience for both short stays and extended visits.

The hotel will also offer an array of facilities aimed at enhancing the guest experience, including an upscale restaurant, a rooftop bar with stunning views of the Manhattan skyline, a well-equipped fitness center, and ample event space for business and social gatherings. For visitors attending meetings, conferences, or events in the city, the Only YOU Hotel New York will provide a convenient, stylish venue with flexible spaces and top-notch services.

For guests looking to immerse themselves in New York’s lively atmosphere, the hotel will host curated events, showcasing local art, music, and culinary experiences. As part of its commitment to creating a community-focused environment, the hotel will also offer concierge services tailored to help guests discover hidden gems in the city, from exclusive dining spots to lesser-known cultural attractions.

A New Offering for International and Domestic Tourists

The opening of the Only YOU Hotel New York will not only cater to international tourists visiting New York City but will also provide a luxurious option for domestic travelers seeking a modern and central base in the city. Given the hotel’s proximity to John F. Kennedy International Airport and LaGuardia Airport, guests arriving from both within the U.S. and abroad will find the hotel easily accessible, whether traveling for leisure or business.

The brand’s international recognition and success in Europe, particularly in cities like Madrid and Barcelona, make the Only YOU Hotel New York an exciting addition to New York’s bustling hotel scene. As more international travelers return to the city following the global pandemic, this new property will offer them a comfortable and chic retreat after a day of sightseeing, shopping, or attending events.

For tourists seeking to enjoy all that New York has to offer, the Only YOU Hotel New York will present an ideal location to explore the city’s diverse attractions, enjoy world-class dining and entertainment, and experience the dynamic culture that has made the city a leading global destination.

Strengthening Palladium Hotel Group’s Global Presence

The opening of the Only YOU Hotel New York will play an important role in Palladium Hotel Group’s expansion strategy. The hotel will serve as a flagship property in the United States, expanding the reach of the Only YOU brand to a new market. With the brand already established in Europe, the new location in Manhattan will build on the success of existing properties and further solidify Palladium’s presence in the international hospitality industry.

As part of the Palladium Hotel Group’s commitment to providing guests with exceptional travel experiences, the Only YOU Hotel New York will offer a blend of luxury, comfort, and style in a prime Manhattan location, making it a top choice for travelers seeking a high-end, immersive New York experience.

Conclusion: A New Chapter for Tourism in New York

The announcement of the Only YOU Hotel New York adds a new dimension to the city’s dynamic tourism scene. By offering modern accommodations in one of the world’s most iconic locations, the hotel will provide an ideal base for travelers to explore the cultural, historic, and entertainment-rich environment of Manhattan. As the hotel prepares to open in late 2026, it is set to become a key player in the city’s luxury tourism offerings, meeting the growing demand for high-quality, design-focused properties in one of the world’s most exciting travel destinations.