A New Tourism Destination in Vietnam: Phu Tho’s Plan to Welcome Millions of International Tourists with Unique Cultural and Eco-Experiences

Published on December 1, 2025

Phu Tho, a province located in the northern part of Vietnam, is rapidly becoming a key player in the country’s tourism sector. Known for its rich cultural heritage, lush landscapes, and exciting development prospects, Phu Tho is positioning itself as a premier destination for both domestic and international travelers. In 2025, the province witnessed a surge in tourism, welcoming over 3.65 million visitors, including 95,000 international tourists, which resulted in an impressive $480 million in tourism revenue. As the province expands its administrative boundaries through strategic mergers, it is poised to build on its natural and cultural assets to create a dynamic tourism ecosystem that will drive economic growth and enhance regional development.

Introduction: Phu Tho’s Journey to Tourism Prominence

In the heart of northern Vietnam, Phu Tho is emerging as a beacon of cultural and natural tourism. The province’s recent growth, fueled by the merger of several neighboring regions, has given it access to an expanded range of historical, cultural, and environmental assets. Phu Tho is not only home to iconic landmarks like the Hung Temple and the Xoan Singing heritage, but it also boasts an array of natural wonders, such as serene lakes and verdant forests, which are becoming increasingly attractive to eco-tourists and culture enthusiasts alike.

The province’s bold vision for the future includes attracting 18.7 million visitors by 2030, with an emphasis on high-value international tourists. This ambitious goal is supported by a well-structured tourism strategy that involves investing in infrastructure, enhancing service quality, and developing a diverse range of tourism products—from eco-resorts to community-based experiences. By leveraging its rich heritage and pristine natural environment, Phu Tho is positioning itself as the next big tourism hub in northern Vietnam, offering travelers a unique blend of spirituality, adventure, and cultural discovery.

Key Attractions Driving Phu Tho’s Tourism Boom

• Historical and Cultural Landmarks: The Hung Temple, a UNESCO World Heritage site, stands as a testament to Vietnam’s ancient traditions and plays a significant role in the spiritual tourism landscape. Additionally, the province’s Xoan Singing heritage and traditional festivals add to its appeal as a destination steeped in cultural significance.
• Natural Beauty: Phu Tho is home to numerous lakes, forests, and scenic spots, with Hoa Binh Lake offering the perfect setting for kayaking and other water-based activities. The region’s lush greenery and tranquil landscapes make it ideal for eco-tourism and leisure travelers.
• Resorts and Eco-tourism: Phu Tho is diversifying its tourism offerings by developing high-end eco-resorts that cater to affluent travelers. These resorts combine relaxation with immersive cultural experiences, providing visitors with the opportunity to engage with local traditions and participate in eco-friendly activities.
• Community-Based Tourism: The province is committed to sustainable tourism by promoting community-based initiatives, where visitors can experience traditional crafts, local cuisine, and interact with ethnic communities. These experiences not only enrich the traveler’s experience but also create economic opportunities for local people.

Strategic Development for Phu Tho’s Tourism Future

To achieve its tourism growth objectives by 2030, Phu Tho is focusing on several key areas:

1. Infrastructure and Connectivity: The expansion of administrative boundaries has allowed Phu Tho to strengthen its regional connectivity. The province is developing integrated tourism circuits that link historical sites, eco-resorts, and cultural destinations, providing seamless travel experiences for both domestic and international visitors.
2. International Promotion: Phu Tho has actively participated in international tourism events, such as the KITS International Tourism Fair in South Korea, to showcase its diverse tourism products. These events serve as platforms for building connections with international tour operators and investors, helping to raise the province’s profile on the global tourism map.
3. Local Development: The province has introduced various promotional campaigns to boost domestic tourism. From discounted travel packages to special events like the Vietnam Tourism Day celebrations, Phu Tho is encouraging local visitors to explore the region’s attractions. In addition, local businesses are being encouraged to develop new tourism offers, including guided tours and cultural performances.
4. Human Resource Development: Recognizing the need for skilled professionals to support its growing tourism industry, Phu Tho is investing in training programs for tour guides, hospitality staff, and tourism managers. These initiatives ensure that the province’s workforce is prepared to meet international service standards, offering a high-quality visitor experience.
5. Sustainable Tourism: Sustainable practices are at the core of Phu Tho’s tourism strategy. The province is committed to preserving its natural resources while promoting tourism activities. Green tourism and One Commune, One Product initiatives are being developed to enhance the province’s appeal to eco-conscious travelers and contribute to the local economy.
6. Digital Transformation: Phu Tho is embracing digital tools to enhance the visitor experience. Smart tourism apps, digital maps, and multilingual guides are being introduced to cater to international tourists. The use of social media and partnerships with travel bloggers is also helping to reach younger audiences and increase engagement.

The Vision for 2030: A Premier Tourism Destination

By 2030, Phu Tho aims to attract 18.7 million visitors, including 7.3 million overnight stays and 1 million international tourists. The province’s tourism revenue is projected to reach $960 million by then. Achieving these ambitious goals will require continued investment in infrastructure, human resources, and promotional activities. However, with its strong cultural heritage, scenic landscapes, and commitment to sustainable tourism, Phu Tho is well on its way to becoming a leading destination in northern Vietnam.

Why Phu Tho is the Perfect Destination for Travelers

• Rich Cultural Heritage: Phu Tho’s historical landmarks, including the Hung Temple and Xoan Singing traditions, offer a deep dive into Vietnam’s ancient cultural practices.
• Scenic Landscapes: With natural attractions like Hoa Binh Lake, Phu Tho provides a perfect blend of adventure and tranquility for eco-tourism enthusiasts.
• Multi-Faceted Tourism: From high-end resorts to community-based tourism, Phu Tho offers a wide range of experiences that cater to diverse interests and budgets.
• Sustainable and Green Tourism: The province’s focus on green tourism ensures that visitors can enjoy its beauty while contributing to environmental conservation and supporting local communities.

Conclusion: Phu Tho’s Bright Future in Tourism

As Phu Tho continues to develop its tourism offerings, the province is set to become a key player in Vietnam’s tourism industry. With its rich cultural heritage, natural beauty, and commitment to sustainable tourism, Phu Tho is laying the groundwork to attract millions of visitors in the coming years. Through strategic development, international promotion, and investment in human resources, Phu Tho is positioning itself as northern Vietnam’s new tourism hub, ready to welcome global travelers to explore its unique cultural and natural treasures.