A New Vision for Tourism: Xala’s Sierra a Mar and Regenerative Coastal Development

Published on November 30, 2025

In a bold step towards environmental sustainability, the Xala Foundation has launched the Sierra a Mar (Ridge to Reef) initiative, aimed at restoring and protecting 62 miles of coastline along the Pacific coast of Costalegre, Jalisco. This comprehensive environmental effort is part of the larger Xala project, a $1 billion luxury residential and tourism development focused on low-density growth and regenerative coastal practices. The initiative brings together conservation, local community impact, and sustainable development, setting a precedent for future coastal regeneration projects in Mexico.

The Sierra a Mar Initiative: Restoring Vital Ecosystems

The Sierra a Mar initiative spans a diverse range of ecosystems, from mountain watersheds to coral reefs. Its primary goal is to protect and restore the natural habitats along the Pacific coastline, including wetlands, mangrove forests, and marine life corridors. With 62 miles of coastline at stake, the initiative addresses critical environmental challenges, such as habitat loss, pollution, and erosion, through a mix of reforestation, habitat rehabilitation, and wildlife conservation efforts.

Notably, Xala Foundation has committed to designating over 1,200 acres of land within the development as a private protected area, with nearly 590 acres already undergoing active restoration efforts. These include creating turtle nesting sanctuaries along the coast, rehabilitating Ramsar and UNESCO-recognized estuaries, and planting endemic species to restore the region’s biodiversity.

Supporting Local Communities Through Environmental Stewardship

Beyond its ecological focus, Sierra a Mar integrates social responsibility with its environmental efforts. The initiative supports local communities in Costalegre, focusing on providing access to clean water, promoting sustainable agriculture, and supporting youth education programs. By engaging the local population in conservation efforts, Xala aims to create long-lasting benefits that extend far beyond environmental restoration.

Additionally, community-driven projects like agricultural support programs help diversify local economies, offering farmers sustainable practices to support both the environment and their livelihoods. This initiative is a prime example of how luxury development can work in harmony with community empowerment and environmental conservation.

Low-Density Development: Balancing Luxury with Sustainability

The Xala project is designed with sustainability at its core. Only 20% of the 3,000-acre property will be developed, while the rest is dedicated to protected areas, green spaces, and sustainable practices. This low-density model aims to ensure that the development does not overwhelm the region’s natural ecosystems but instead complements them through responsible and regenerative growth. The luxury component of Xala includes private residences, a Six Senses hotel, and high-end amenities, all of which will be built with sustainability in mind.

In alignment with the Sierra a Mar project, Xala’s overall development plan promises to offer a unique experience for visitors. It incorporates regenerative agriculture, a strong emphasis on renewable energy, and a commitment to preserving local flora and fauna. With this approach, the project serves as a model for how luxury tourism can be integrated into ecologically sensitive regions without compromising sustainability.

Creating Biodiversity with Artificial Reefs and Wildlife Protection

One of the innovative aspects of the Sierra a Mar initiative is its focus on marine biodiversity. Xala plans to build artificial reefs to help combat coastal erosion and support marine life. These reefs will serve as habitats for a wide variety of species, increasing marine biodiversity and helping to restore damaged ecosystems. The project also focuses on the protection of wildlife corridors to allow safe passage for species such as jaguars and other migratory animals.

By creating a mix of natural and artificial habitats, the Sierra a Mar project is aiming to revive critical marine and terrestrial ecosystems along the Pacific coast. This holistic approach is key to mitigating the impacts of climate change and preserving the biodiversity of the region for future generations.

An Exciting Future for Costalegre: New Infrastructure and Development Plans

The Sierra a Mar initiative is just the beginning for Xala, with major developments planned for the future. The Six Senses hotel, expected to open by 2028, will provide high-end accommodation with a strong emphasis on sustainability. Additionally, the recently completed Costalegre Airport, located just 10 minutes from the Xala property, will further enhance accessibility for international visitors, opening up new opportunities for eco-tourism in the region.

Xala Foundation’s Commitment to Regenerative Tourism

The Sierra a Mar initiative demonstrates that luxury development and environmental conservation can coexist and thrive. Through its focus on regenerative practices, community engagement, and low-density development, Xala sets a new standard for sustainable tourism in Mexico. As the project progresses, its positive impact on the local ecosystem and community is set to create a model for future developments in ecologically sensitive regions worldwide.

With ambitious plans to restore 62 miles of coastline, protect marine ecosystems, and provide local communities with sustainable resources, the Sierra a Mar initiative is paving the way for a more regenerative, environmentally-conscious future for both tourism and development.