AACO, SITA, and Amadeus Leverage Technology to Promote Transparency and Precision in Aviation’s Sustainability Efforts

Published on November 13, 2025

AACO, SITA, and Amadeus have teamed up to harness cutting-edge technology to enhance the transparency and accuracy of sustainability efforts within the aviation industry. This strategic collaboration aims to provide airlines and passengers with precise data on environmental impacts, supporting informed decision-making and fostering trust in climate action initiatives. By integrating advanced data systems, the partnership is set to drive more sustainable travel choices, while helping the aviation sector meet increasing regulatory demands and operational challenges related to sustainability.

AACO, SITA, and Amadeus have joined forces to harness the power of data and technology to enhance the accuracy and transparency of sustainability efforts within aviation. This collaboration marks a significant step forward, enabling airlines and passengers to make better-informed decisions regarding the environmental footprint of air travel and fostering the trust required for meaningful climate action.

Recognizing the urgency of the issue, two key players in aviation technology are combining their expertise. SITA Eco Mission, which utilizes real-world aircraft performance and operational data to provide precise emissions and fuel consumption calculations, partners with the Amadeus Travel Impact Suite. This suite aggregates carbon emission data from a variety of widely accepted sources and standards. Together, these solutions offer comprehensive emissions data, empowering travelers to make more informed choices. The partnership’s shared aim is to show how accurate data can influence sustainable travel decisions and drive climate action, such as supporting carbon offset initiatives.

“We are proud that Amadeus and SITA have joined forces to deliver solutions that help the aviation industry and its customers optimize operational costs while engaging passengers on sustainability through accurate, data-driven transparency,” said Abdul Wahab Teffaha, Secretary General of AACO. “As two of the industry’s most trusted partners, Amadeus and SITA will deliver state-of-the-art solutions, and their collaboration will play a key role in advancing environmental sustainability and strengthening the bond between airlines and their customers.”

“This partnership reflects the spirit of collaboration our industry needs,” said Yann Cabaret, CEO, SITA for Aircraft. “Trust between passengers and airlines begins with transparency. By combining Amadeus’ travel technology solutions with our operational data, we’re exploring how verified information can give airlines and passengers greater confidence in reporting data related to sustainability. It’s an important first step that shows how major players in the industry can come together to drive real progress.”

“This collaboration adds another trusted emissions calculation source, ensuring the industry has relevant, accurate, and transparent sustainability data. By exploring how verified operational insights can flow into our open, partner-agnostic solution, Travel Impact Suite, we aim to help airlines, travel agencies, corporations, and travelers better understand the environmental impact of each flight. This empowers them to make more informed choices about which flight to book or which climate actions to take, and to report consistently across channels,” said Maher Koubaa, Executive Vice President, Travel Unit, and Managing Director, EMEA, at Amadeus.

This initiative underscores the power of integrating data, operations, and passenger engagement to turn sustainability goals into actionable results. By harnessing cutting-edge technologies, airlines can effectively track and manage their environmental impact, ensuring they meet both regulatory requirements and consumer expectations. As the aviation industry faces increasing scrutiny, this collaborative approach provides a strategic framework for achieving long-term sustainability.

In an era of heightened regulatory pressures and rising operational costs, airlines are under constant challenge to maintain profitability while committing to environmental responsibility. This initiative helps airlines navigate these complex issues by fostering partnerships that streamline operations, improve efficiency, and ultimately reduce carbon emissions. By joining forces, airlines can share best practices, mitigate financial risks, and accelerate the implementation of eco-friendly solutions across the industry.

Passenger engagement is key to this transformation, as consumers demand greater transparency and a more sustainable travel experience. The initiative empowers airlines to communicate their sustainability efforts more effectively, allowing passengers to make more informed choices when selecting their travel options. By making sustainability a priority, airlines can build stronger relationships with their customers, fostering loyalty and trust in an increasingly environmentally conscious market.

AACO, SITA, and Amadeus have joined forces to advance sustainability in aviation by leveraging technology to improve data accuracy and transparency. This collaboration will provide airlines and passengers with precise emissions and fuel consumption information, enabling better-informed decisions. By enhancing data precision, the partnership aims to foster trust in sustainable travel practices and support the industry’s climate action goals.

Ultimately, this collaboration exemplifies how the aviation industry can embrace innovation to meet the growing demands for both sustainability and clarity. By working together, airlines can not only meet regulatory requirements but also set new industry standards for environmental stewardship. The combined effort of data-driven decision-making and passenger engagement marks a crucial step toward a greener, more sustainable future for air travel.