Abu Dhabi’s Tourism Department Unveils Strategic New Modules On Abu Dhabi Pass And Ramadan To Support Travel Agents In Curating Authentic And Enriching Travel Experiences For Clients

Published on December 14, 2025

DCT Abu Dhabi has launched two new e-learning modules on the Experience Abu Dhabi Experts Platform to equip travel agents with essential knowledge about the Abu Dhabi Pass and Ramadan experiences. These modules are designed to help travel professionals enhance their ability to plan itineraries that showcase Abu Dhabi’s top attractions and cultural offerings, ensuring that visitors have a seamless and enriching experience. The introduction of these courses reflects the emirate’s commitment to providing agents with the tools they need to promote Abu Dhabi as a premier year-round destination, deepening their understanding of its cultural, spiritual, and tourism highlights.

The Experience Abu Dhabi Experts Platform has introduced new e-learning modules for travel agents, providing valuable tools to enhance the travel planning process for guests visiting the emirate. The newly added modules, focusing on the Abu Dhabi Pass and Ramadan in Abu Dhabi, offer industry professionals a deeper understanding of the destination’s offerings, solidifying the city’s position as a year-round travel destination.

These two new courses are part of the wider initiative by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to engage with the travel trade community through extensive training. The platform has become one of DCT Abu Dhabi’s most successful efforts to connect with travel professionals, offering them an enriching range of resources to better understand the emirate.

The Abu Dhabi Pass module provides an overview of this essential digital pass, which grants visitors discounts of up to 50% at over 70 popular attractions, such as the Louvre Abu Dhabi, Qasr Al Watan, Ferrari World Abu Dhabi, and SeaWorld Yas Island Abu Dhabi. Agents will gain insights into how the pass can simplify travel plans, enhance the guest experience, and offer value to clients. The pass also includes complimentary tourist shuttle services, free SIM cards (including eSIM options), and special pricing exclusively for registered travel professionals through a B2B portal. Travel agents who complete this module will be equipped with the tools to recommend the pass and create itineraries that highlight the emirate’s major attractions and benefits.

The Ramadan in Abu Dhabi module introduces the cultural and spiritual importance of Ramadan in the city. This course provides an in-depth look at the traditions that shape life in Abu Dhabi during the holy month, such as the Iftar and Suhoor gatherings, as well as opportunities for visitors to explore cultural landmarks like the Sheikh Zayed Grand Mosque. Additionally, the module highlights special Ramadan experiences, such as evening souks and guided tours, helping travel agents suggest culturally sensitive and meaningful activities for guests during this significant time of year. This module ensures that agents are prepared to offer respectful and enriching guidance, enabling visitors to experience Abu Dhabi’s Ramadan in a thoughtful and immersive way.

These new additions to the Experience Abu Dhabi Experts Platform demonstrate DCT Abu Dhabi’s ongoing investment in training and collaboration with the global travel trade. As Abu Dhabi’s tourism landscape continues to evolve, the platform remains an essential resource for travel agents seeking to promote the emirate as a premier destination, driven by a blend of culture, innovation, and world-class hospitality.

The platform is available in several languages and targets markets such as the United Kingdom, India, China, the United States, Australia, France, Italy, Germany, and the Gulf Cooperation Council (GCC). By offering digital, structured learning, DCT Abu Dhabi ensures that travel agents are well-equipped to create compelling, personalized itineraries that highlight the emirate’s unique appeal throughout the year.

The Department of Culture and Tourism – Abu Dhabi plays a crucial role in driving the growth of the emirate’s culture, tourism, and creative industries. By partnering with key organizations, DCT Abu Dhabi works toward strengthening the global position of the city as a destination offering authenticity, innovation, and unique experiences. Through ongoing efforts to enhance Abu Dhabi’s hospitality, cultural initiatives, and tourism infrastructure, DCT Abu Dhabi aims to create sustainable, long-term growth and help realize the emirate’s ambitions on the world stage.

For more details about the platform or to start training, visit the Department of Culture and Tourism – Abu Dhabi websites at dctabudhabi.ae and visitabudhabi.ae.