Tuesday, April 16, 2024
In 2024, Accor, a global leader in hospitality, continues to advance its impressive array of brands, achieving significant milestones and pioneering innovative experiences across its network. With over 57 years of history, Accor has curated a distinguished portfolio of 45+ hospitality brands, catering to the diverse needs of guests worldwide. This year, Accor is leveraging its extensive brand portfolio to drive forward its transformative journey in hospitality. Through a strategic divisional realignment into Luxury & Lifestyle (L&L) and Premium, Midscale & Economy (PM&E) brands, the company has established an optimal structure to support each brand’s distinct qualities and facilitate growth. This realignment also strengthens Accor’s connections with owners, guests, and talent, while upholding its legacy of delivering industry-leading service across all segments.
“Our vision is to build on and further enhance the holistic, integrated ecosystem of services and experiences we’ve put into place, led by the strength of our incredible hospitality brands. As the world adapts to new ways of living, working, and traveling, Accor continues to ambitiously innovate with new offerings such as Emblems Collection, Handwritten Collection, and greet in addition to our many brands that have stood the test of time. These remarkable brands – Orient Express, Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure, ibis to name a few – are also leading us into the future of hospitality, with people, care, and emotion at the heart of each experience.” said Sebastien Bazin, Group Chairman & CEO, Accor.
CELEBRATING ACHIEVEMENTS
In 2024, Accor commemorates significant milestones in its hospitality journey. Sofitel, revered as the pioneering international luxury hotel brand originating from France, marks its 60th anniversary. Concurrently, ibis, a globally recognized economy brand, celebrates its 50th anniversary. Additionally, Accor anticipates the inauguration of the 1000th Mercure hotel later this year, enriching its portfolio with locally inspired accommodations that allure discerning travelers to uncover the treasures surrounding each locale.
ENDURING LEGACIES
Accor takes pride in stewarding four of the world’s seven centennial global hospitality brands, each with a rich history spanning over a hundred years. Pullman (1867), Orient Express (1883), Raffles (1887), and Fairmont (1907) exemplify resilience and adaptability, continuously evolving to meet the evolving needs and preferences of guests while expanding their global footprint. These esteemed brands continue to pioneer innovative hospitality experiences while upholding their distinctive character, values, and world-class service. Alongside these esteemed brands, Accor oversees many of the world’s most iconic hotels, including Raffles Singapore, The Savoy (A Fairmont Managed Hotel) in London, and Sofitel Legend Old Cataract Aswan, renowned for fostering unparalleled guest loyalty and offering aspirational travel experiences across generations. Future endeavors include the introduction of Orient Express Grand Hotel de la Minerve in Italy and the expansion of Fairmont’s Beyond LIMITS program, promising new avenues for immersive travel experiences.
EVOLVING JOURNEYS
Accor’s commitment to providing curated stay experiences characterized by kindness, generosity, and care remains steadfast. Concurrently, the company’s corporate teams are dedicated to crafting innovative brand extensions and unique opportunities that leave a lasting impression. Globally, the Handwritten Collection embodies Accor’s dedication to authentic guest experiences and has emerged as one of the fastest-growing midscale collection brands worldwide. Furthermore, Accor continues to make strides in the branded residences segment, with over 150 communities expected to materialize by 2027 through the innovative Accor One Living platform. Embracing the paradigm shift towards remote work, Accor offers immersive experiences through lifestyle, luxury, and long-stay accommodations, catering to the needs of modern travelers.
COMMITMENT TO SUSTAINABILITY
Accor’s hospitality ethos places emphasis on people, care, and sustainability, fostering a community-centric approach. The Group remains committed to giving back more than it takes, with initiatives aimed at preserving biodiversity and fostering connections with local cultures. In 2024, Accor’s sustainability initiatives include eliminating single-use plastics in guest experiences, measuring carbon emissions, and providing ESG training to its workforce. The company remains steadfast in its endeavor to independently eco-certify all its hotels by 2026.
LOOKING AHEAD
Accor remains committed to supporting its brands’ expansion into key global destinations, including burgeoning markets such as China, Japan, Saudi Arabia, Brazil, and India. Leveraging the momentum of the booming tourism industries in these regions, Accor enhances its offerings of authentic experiences across its diverse brand portfolio. With 225,000 rooms and 1,315 hotels in the pipeline, Accor anticipates the opening of new landmarks such as Raffles Jaipur and Fairmont Golden Prague, alongside additions like Gigiri Gem Forest Hotel Nairobi – MGallery, Mövenpick Hotel Jakarta City Centre, Novotel Nara, and TRIBE Belo Horizonte. Ennismore, representing Accor’s presence in the lifestyle category, will introduce new destinations including Rixos Obhur Jeddah, Hyde London City, 25hours Hotel The Oddbird Jakarta, SLS Barcelona, JO&JOE Budapest, and Mama Shelter Nice. Through its diverse family of brands, Accor continues to expand its horizons and those of its guests, promising boundless exploration and unforgettable experiences.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
Wednesday, May 1, 2024
