Adam Harvey Appointed Commercial Director at Minor Hotels Qatar

Published on November 14, 2025

Minor Hotels has appointed Adam Harvey as Commercial Director for its properties in Qatar. With his wealth of experience in commercial strategy, sales, marketing, and revenue leadership, Harvey’s appointment signals an exciting new chapter for the hospitality group in the region. He will oversee five of Minor’s distinguished properties in Qatar, including Banana Island Resort Doha by Anantara, Souq Waqif Boutique Hotels by Tivoli, Al Najada Hotel by Tivoli, Al Najada Hotel Apartments by Oaks, and Souq Al Wakra Hotel by Tivoli. This strategic move is set to further strengthen Minor Hotels’ presence in the Middle East and enhance its commitment to providing exceptional guest experiences.

A Wealth of Experience in Hospitality

Adam Harvey brings more than two decades of experience in luxury hospitality to his new role at Minor Hotels. Throughout his career, he has developed a deep understanding of the intricacies of commercial operations in high-end properties. Harvey has successfully held senior leadership roles with some of the world’s most respected hotel brands, including Shangri-La Hotels & Resorts, Hilton Hotels & Resorts, and InterContinental Hotels & Resorts. In these roles, he led multi-property commercial strategies across key markets in the Middle East and Asia, refining his ability to drive business performance while maintaining a focus on brand growth.

Harvey’s career trajectory has been defined by his ability to balance operational efficiency with innovative marketing initiatives. His expertise in revenue management and his keen understanding of the hospitality landscape have made him a valued asset to Minor Hotels, where his leadership will contribute to the ongoing success of the brand in Qatar and beyond.

New Role and Responsibilities

As Commercial Director at Minor Hotels Qatar, Harvey will lead a team of dedicated professionals working across sales, marketing, and revenue management to enhance the commercial performance of the five properties under his care. His responsibilities will include developing and executing sales strategies, driving revenue growth, and ensuring that the guest experience remains at the forefront of the company’s priorities.

Harvey’s role will also involve strengthening brand presence in the region, positioning Minor Hotels as a leader in luxury hospitality across the Qatar market. His ability to identify opportunities for growth and build strong partnerships will be central to the success of the properties under his leadership.

In addition to his focus on sales and marketing, Harvey will work closely with internal and external stakeholders to ensure that the properties align with Minor Hotels’ overarching strategy and vision. He will also focus on implementing innovative strategies to drive business in a competitive hospitality market.

Previous Experience and Career Achievements

Before joining Minor Hotels, Adam Harvey was the Director of Sales and Marketing at Shangri-La Hotels & Resorts, where he successfully led sales initiatives and managed marketing strategies across properties in Abu Dhabi and Qatar. His leadership at Shangri-La contributed to the brand’s growth and helped establish it as one of the most respected names in the luxury hospitality sector.

Harvey has also held senior leadership positions at Hilton Hotels & Resorts and InterContinental Hotels & Resorts, where he managed regional commercial strategies and played a key role in driving both brand recognition and revenue generation. His experience spans a range of hotel segments, from luxury and boutique hotels to resorts, allowing him to adapt his expertise to various types of properties and markets.

His time at Pivot Hotels, a boutique luxury hotel operator, further strengthened his ability to manage and grow small-to-medium-sized properties, which are an essential part of the Minor Hotels portfolio. His versatile experience in the hospitality industry will allow him to lead Minor Hotels Qatar into a new era of success, bringing innovative strategies to each of the five properties he oversees.

Focus on Brand Growth and Strategic Leadership

One of Harvey’s primary objectives will be to increase market share and visibility for the properties within the Minor Hotels Qatar portfolio. He will focus on implementing innovative strategies that increase brand loyalty, drive direct bookings, and ensure that each hotel provides an exceptional guest experience.

In his role, Harvey will work closely with the marketing team to develop engaging campaigns that resonate with both local and international guests. By focusing on digital marketing, CRM systems, and social media engagement, Harvey will ensure that the Qatar properties stand out in a competitive market. His strategic vision will also help improve occupancy rates, pricing strategies, and revenue per available room (RevPAR), which are critical metrics for the hospitality industry.

Commitment to Team Leadership and Employee Engagement

Harvey is known for his collaborative leadership style and his commitment to employee engagement. He believes that strong teams are the foundation of successful operations, and he is dedicated to fostering an environment where staff feel supported and motivated to provide exceptional service. Harvey’s leadership style emphasizes open communication, mentorship, and professional development, which helps create a culture of growth and opportunity within the organization.

As he assumes his new role, Harvey will focus on creating a positive, motivating work environment at Minor Hotels Qatar, ensuring that the team is equipped with the skills, knowledge, and support they need to succeed. His dedication to staff development and workplace culture will play a crucial role in maintaining the high service standards that are expected of a luxury hospitality brand.