ADS re-instatement will aid Australian tourism recovery

Thursday, August 10, 2023

Today’s announcement that Australia will once again join China’s list of Approved Destination Status (ADS) nations is a great boost for the export tourism industry. As Australia’s largest visitor market pre-covid, the re-instatement of tourism trade with China will be positive news for many tourism businesses which have built expertise in this market over the past decade.

“As a major inbound market for Australian export tourism pre-covid, we welcome the re-instatement of our status on the ADS list and the opportunities it brings to tourism businesses across the country,” ATEC Managing Director Peter Shelley said today.

“As the first western nation to be granted ADS back in 1999, Australian tourism has built a strong focus on this visitor market which is all about group leisure travel.

“For those businesses with ADS approval who were previously focused on this market there is a keen desire to get back to welcoming the Chinese visitor.

“As we move forward the re-engagement of the China market will be a boost to our tourism businesses, particularly as we enter the high season and Luna New Year in 2024.”

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