Aethos Welcomes Katherine Godsmark as Group Director of People and Culture Amid Global Expansion, Here is the Update

Published on November 27, 2025

Aethos, Europe’s rapidly expanding lifestyle hospitality brand, is making strategic moves to enhance its global presence. Recently, the company appointed Katherine Godsmark as the new Group Director of People and Culture. This appointment comes as Aethos enters a phase of significant international growth. Godsmark brings a wealth of experience, having held senior roles in global people management. Her leadership will be pivotal in shaping Aethos’ people strategy, fostering a strong, inclusive culture. With her expertise, Aethos is well-positioned to continue its growth while prioritizing a thriving workforce that drives its success in the hospitality industry.

Aethos’ Rapid Growth and Global Expansion

Founded in 2018, Aethos has established itself as a key player in the hospitality sector, offering unique destinations and member clubs across Europe. The brand’s portfolio currently spans several locations, including London, Lisbon, Ericeira, Mallorca, Milan, Monterosa, Saragano, Sardinia and Corsica. With the recent opening of Aethos London Shoreditch, the company is poised to enhance its footprint in the UK and further solidify its position within the hospitality industry.

Katherine Godsmark’s Expertise and Leadership

Katherine Godsmark’s appointment comes at a crucial time for Aethos, as the brand pushes forward with its global expansion strategy. Godsmark brings a wealth of experience from her previous role as the Global Head of People at UK-based business management consultancy, The Gap Partnership. She served in this capacity from June 2022 to September 2025, helping to steer the company’s people-focused initiatives on a global scale. Godsmark has also held key roles in HR and talent management at REED and Kerzner International, which has equipped her with the expertise to drive Aethos’ people and culture initiatives in alignment with its growth plans.

Aethos’ People-Centric Approach to Hospitality

The announcement of Godsmark’s appointment was welcomed by Lily Wecker, Aethos’ newly appointed CEO, who expressed confidence in Godsmark’s ability to lead the brand’s people strategy. Wecker highlighted how Godsmark’s vision for people and culture aligns perfectly with Aethos’ direction. Her ability to combine strategic insights with a compassionate leadership style is expected to play a pivotal role in scaling Aethos’ operations across multiple regions. Wecker further emphasized that Godsmark’s leadership would help Aethos continue to create memorable experiences for its growing teams while ensuring the brand remains connected to its core values.

Aethos’ expansion efforts have already made significant strides, particularly in the UK, where the brand opened Aethos London Shoreditch earlier this year. This property, located in the former Nobu hotel, marks Aethos’ largest destination to date and serves as its flagship in the UK market. The brand’s takeover of the Nobu space was made possible through its partnership with private equity firm Limestone AG, which acquired the Nobu building in February.

As Aethos continues to grow its presence across Europe and beyond, the appointment of Katherine Godsmark reflects the company’s commitment to building a strong, people-centric culture. Her leadership is expected to be instrumental in navigating the challenges of global expansion, ensuring that Aethos remains a leading force in the hospitality industry.

With Aethos’ rapid growth trajectory and the expanding reach of its destinations, the appointment of Katherine Godsmark as Group Director of People and Culture underscores the brand’s dedication to cultivating a thriving workforce. As Aethos continues to make strides in the hospitality sector, the focus on building a positive, inclusive and dynamic work culture will be essential to its long-term success.