Africa, Asia-Pacific, Europe, Middle East, Americas: Best Tourism Villages 2026 to Unveil Global Hidden Gems That Will Redefine Rural Tourism

Published on March 3, 2026

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UN Tourism has officially opened applications for the prestigious Best Tourism Villages 2026 initiative, a global programme aimed at recognising and supporting rural destinations that are driving sustainability, preserving cultural heritage, and enhancing community well-being. Member States can now nominate up to eight villages for this coveted title, as part of the Tourism for Rural Development Programme.

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The programme has grown exponentially since its launch in 2021, with more than 1,000 villages from over 100 countries applying. As of 2026, UN Tourism has expanded its network to include 319 rural destinations, with 230 villages already recognised and 83 in the Upgrade Programme. These destinations, spanning Africa, Asia-Pacific, Europe, the Middle East, and the Americas, showcase the potential of tourism to enhance local livelihoods while maintaining the authenticity and natural beauty of rural communities.

Sustainability as a Core Value

The Best Tourism Villages initiative stands as a testament to the power of tourism in rural areas. It celebrates those villages where tourism is a catalyst for preserving traditions, fostering small businesses, and supporting environmental sustainability. By aligning with the Sustainable Development Goals, these villages have been able to integrate responsible tourism practices that benefit both locals and visitors.

Shaikha Al Nuwais, Secretary-General of UN Tourism, emphasised the importance of these villages in providing tourists with authentic experiences that make a tangible impact. She noted, “Tourism is a proven game changer for rural communities. With Best Tourism Villages, we are highlighting examples that keep traditions alive and support small businesses, while also preserving nature.”

The Recognition Process

Villages nominated for Best Tourism Villages 2026 will undergo a rigorous selection process. An independent Advisory Board of global experts will assess each candidate based on various criteria, including sustainability, governance, cultural and natural heritage, infrastructure, and community well-being. These factors are designed to ensure that the villages recognised can serve as role models for others looking to grow their tourism sectors in a responsible and inclusive manner.

The Best Tourism Villages Network provides a platform for peer learning, capacity building, and sharing best practices across regions. This network not only highlights successful examples but also offers support to villages that are still working toward meeting the recognition criteria. The Upgrade Programme focuses on providing these villages with tailored guidance and technical assistance, helping them strengthen their tourism strategies and enhance their sustainability efforts.

A Focus on Rural Prosperity

At its core, the Best Tourism Villages initiative aims to boost rural prosperity. By recognising these villages, UN Tourism hopes to encourage a shift towards more sustainable tourism that benefits both local economies and the environment. This initiative aligns with the broader goals of the Tourism for Rural Development Programme, which seeks to create resilient rural communities where tourism is not only a source of income but also a force for good in terms of social and environmental well-being.

The focus is not just on the tourism industry, but on ensuring that rural areas can thrive as sustainable destinations for years to come. Villages that achieve recognition as Best Tourism Villages will be showcased at various UN Tourism events, giving them international visibility and promoting them as prime destinations for tourists seeking a more authentic travel experience.

Timeline and Application Details

Applications for the Best Tourism Villages 2026 will close on 9 June 2026. After the review process, the selected villages will be announced in the third quarter of 2026 during a UN Tourism event. As the programme continues to grow, more villages will have the chance to demonstrate their potential as sustainable tourism destinations.

For those interested in nominating villages, applications must be submitted through the respective National Tourism Administrations, ensuring that only the most deserving destinations are considered for this prestigious recognition. This process aims to bring to light the very best examples of rural tourism, providing the world with more opportunities to experience the beauty and culture of these often overlooked areas.

The Future of Rural Tourism

As the world continues to face the challenges of over-tourism, climate change, and shifting travel trends, the Best Tourism Villages initiative provides a powerful model for sustainable tourism. By focusing on rural destinations, UN Tourism is not only helping to preserve cultures and landscapes but also empowering local communities to take control of their future. The initiative aligns with the global shift towards more responsible travel, where the emphasis is placed on authenticity, sustainability, and cultural exchange.

This call for applications is more than just a recognition programme—it’s an invitation to rural communities around the world to showcase their strengths, share their stories, and invite visitors to be part of their journey towards a more sustainable future. By celebrating these villages, UN Tourism is helping to create a more inclusive tourism industry, where rural areas are given the attention and support they deserve.