Thursday, March 14, 2024
The anticipated growth of the premium food and beverage industry in Africa is projected to hit $44 billion by 2025, driven by a focus on ethical, locally-sourced, and organic products. Embracing this dynamic sector, Africa’s Big 7, now in its 21st year, will unite industry leaders to exhibit sought-after offerings, explore expansion prospects, and facilitate lucrative business partnerships.
“Our event allows attendees to connect with buyers across the African continent. Discover leads, network with professionals, and access first-class, delectable content,” says Margaret Peters, Event Manager: Food & Hospitality at dmg events.
“Africa’s Big 7 is a well-established brand and while it is a retail-ready show, it delivers freshness in the way of new products from around the world directly to Africa’s doorstep. Suppliers and manufacturers launch new products at the show, enabling key decision makers to build long-lasting relationships, while securing import and export deals, throughout this enticing B2B event.”
Scheduled for June 11th to 13th, 2024, at its newly designated venue, the Sandton Convention Centre, this event will explore the latest consumer trends and dining preferences, with a particular focus on menu adaptations.
Drawing together leading figures in the industry, the exhibition will feature high-quality products spanning various sectors, catering to both individual consumers and bulk suppliers.
The rise of private label products in Africa underscores a growing demand for value without sacrificing quality. Africa’s Big 7 provides a vital nexus where manufacturers can engage with influential decision-makers, fostering fruitful partnerships and showcasing their offerings.
“This event serves as a pivotal platform for procurement, trend analysis, and networking with prominent industry figures. Our 2024 edition promises to raise the bar, spotlighting opportunities to revolutionize the food and beverage landscape within this vibrant region and beyond.”
Attendees, including commercial and product managers, packaging heads, business development executives, and marketing professionals, will join over 170 exhibitors from around the world. Anticipated attendance exceeds 4300 individuals, including importers, exporters, food retailers, restaurant managers, and buyers.
“We are constantly growing and expanding, recognising innovation in the food and beverage industry and moving it forward,” Peters adds.
“A delicious feature at the show this year includes the returning SA Bakers’ Challenge, alongside the third National Burger Challenge and the 14th Global Pizza Challenge, shining the spotlight on comfort food. And for the first time this year, we’ll present Africa’s Game of Chefs, a showcase of the best of the African culinary arts celebrating the most outstanding, up-and-coming hotel chefs together with some of the continent’s most established names to present Africa’s food journey, while inspiring the audience with the thinking behind their brands and food philosophies.”
The concurrent occurrences of Africa’s Big 7, the Hotel & Hospitality Expo Africa, and SAITEX will bring together 500 exhibitors, attract 10,000 visitors, and encompass over 4000 square meters of exhibition space. This amalgamation aims to tap into the prime opportunities within the food and beverage, hospitality, and trade sectors.
Through synergizing the retail food, interiors, and hospitality domains, these events establish a robust platform, drawing in a varied audience to a centralized venue. This convergence enhances visibility and fosters expansive business connections, offering a comprehensive solution for networking and growth.
“Africa’s Big 7 promises to serve up the latest and greatest in African food and beverages and is certainly not to be missed. A staggering 92% of last year’s attendees felt that it was important for their business to be there, while 85% planned to return to the show this year,” Peters concludes.
Saturday, April 27, 2024
Saturday, April 27, 2024
Sunday, April 28, 2024
