Agaete and Ezcaray: Spain’s Hidden Gems that Shine as UN’s Best Tourism Villages 2025

Published on December 1, 2025

Agaete and Ezcaray, two picturesque villages nestled in the heart of Spain, have earned global recognition in the UN’s Best Tourism Villages 2025 list. As part of an initiative to promote sustainable rural tourism, these charming destinations stand out for their commitment to preserving heritage, enhancing local economies, and offering visitors an authentic experience.

The prestigious recognition highlights the growing trend of travelers seeking out destinations that offer both cultural richness and natural beauty, while fostering sustainable tourism practices. Agaete, located on the rugged northwest coast of Gran Canaria, and Ezcaray, in the scenic La Rioja region, are now key players in Spain’s tourism landscape, and their success sets an example for other rural areas worldwide.

Agaete: Gran Canaria’s Tranquil Escape

Agaete, known for its dramatic landscapes where the lush green valleys meet the Atlantic Ocean, is a beacon of sustainable tourism. The village’s unique location allows visitors to explore volcanic terrain, forested mountains, and pristine coastline, all while supporting eco-friendly tourism initiatives.

What sets Agaete apart is its dedication to preserving the local environment while promoting tourism. The village is home to Europe’s only coffee plantations, providing visitors a rare opportunity to experience coffee farming in its purest form. The village also prides itself on its efforts to safeguard biodiversity, ensuring that the tourism activities here do not disturb the delicate balance of the natural surroundings.

One of Agaete’s key attractions is its natural seawater pools, Las Salinas, where visitors can enjoy a refreshing swim in a stunning setting. The nearby Puerto de las Nieves, a small fishing harbor, offers a taste of the local culture, where tourists can indulge in fresh seafood and witness traditional fishing practices. Hikers and nature lovers are drawn to the Tamadaba Natural Park, which boasts pine forests, breathtaking views, and numerous marked trails.

The recognition from UN Tourism not only boosts Agaete’s visibility on the global tourism map but also helps enhance its sustainable tourism practices. The village’s local community is actively involved in tourism development, ensuring that visitors respect the environment while benefiting the local economy.

Ezcaray: A Step Back in Time with Modern Sustainability

Ezcaray, tucked away in the serene Oja Valley of La Rioja, is a village where tradition meets sustainability. Famous for its wool production, Ezcaray’s artisanal heritage is deeply woven into its identity. The village has long been known for its traditional weaving techniques, and today, visitors can tour local workshops to see centuries-old craftsmanship in action.

In addition to its rich cultural heritage, Ezcaray’s lush landscapes and mountain backdrop attract visitors seeking an authentic rural experience. The village is an ideal base for hiking and cycling, offering easy access to the Sierra de la Demanda mountain range and the tranquil Vía Verde del Oja, a greenway perfect for cycling. These outdoor activities not only promote health and wellness but also provide a unique way to experience the surrounding natural beauty.

Ezcaray’s commitment to sustainability is evident in its carefully managed tourism development. Local authorities have worked to ensure that the growth of tourism does not compromise the village’s heritage or environment. Instead of overcrowding, Ezcaray offers a more intimate, laid-back experience that invites travelers to immerse themselves in the local culture and history.

For visitors, the village provides a perfect blend of heritage, nature, and relaxation. Its local gastronomy, including slow-cooked stews and seasonal mushrooms, adds to the village’s appeal, allowing visitors to taste the region’s authentic flavors while supporting local farmers and producers.

Boosting Rural Economies through Tourism

The inclusion of Agaete and Ezcaray in the UN Tourism’s Best Villages list is a testament to the transformative power of sustainable tourism. These villages have demonstrated that it is possible to create a thriving tourism industry while preserving cultural and environmental integrity.

For rural communities, this recognition has a profound impact. The increased visibility that comes with such an award brings new tourists, creates jobs, and stimulates local economies. Moreover, it encourages other rural villages to adopt sustainable tourism practices, fostering a healthier relationship between tourism and local communities.

The UN’s Best Tourism Villages initiative has not only provided these villages with global recognition but also serves as a model for other destinations looking to boost their tourism sectors in a sustainable manner. By focusing on local culture, heritage, and the environment, Agaete and Ezcaray have shown that rural tourism can offer travelers an enriching and meaningful experience while benefiting the community.

A Glimpse into the Future of Tourism

As global travel continues to evolve, destinations like Agaete and Ezcaray are paving the way for a more responsible, sustainable tourism industry. By embracing their unique identities, preserving local traditions, and promoting eco-friendly practices, these villages offer a glimpse into the future of rural tourism.

For travelers seeking authenticity, cultural immersion, and natural beauty, Agaete and Ezcaray present the ideal destinations. With their recognition by UN Tourism, they are now poised to inspire a new generation of responsible travelers eager to explore rural Spain and support its sustainable tourism initiatives.