Agoda and Saudi Tourism Authority Join Forces to Bring Spectacular Saudi Experiences to Asia-Pacific Travelers: You Need to Know

Published on October 9, 2025

Agoda partners with Saudi Tourism Authority to showcase Saudi Arabia’s culture, heritage, and hidden gems, driving Asia-Pacific travelers to explore the kingdom.

Agoda, the leading digital travel platform, through its strategic partnerships division Rocket Travel by Agoda, has unveiled a landmark collaboration with the Saudi Tourism Authority to highlight Saudi Arabia’s rich cultural heritage, stunning landscapes, and diverse travel experiences to the Asia-Pacific market. The partnership, announced at WiT Singapore, marks the launch of the first campaign under this strategic alliance, titled ‘Spectacular Saudi’, designed to captivate and inspire travelers from eleven key Asian countries.

Running until 28 February 2026, the campaign specifically targets travelers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand. It seeks to attract tourists through immersive storytelling, curated cultural adventures, and exclusive offers that showcase Saudi Arabia’s hidden gems and iconic attractions. By leveraging Agoda’s robust Media Solutions platform, the Saudi Tourism Authority will implement a targeted marketing strategy across both Agoda’s own digital channels and external platforms to reach highly engaged travelers ready to explore Saudi.

This campaign represents the first phase of a broader four-year strategic collaboration, extending until the end of 2029. Over this period, the partnership will capitalize on Agoda’s expansive online presence to enhance Saudi Arabia’s visibility among travelers in the Asia-Pacific. Marketing initiatives will include prominent onsite banners, dedicated landing pages, and extensive social media promotion to ensure Saudi Arabia remains top-of-mind for travelers planning their next getaway. Additionally, special discounts on select accommodations will incentivize bookings, making it easier for tourists to experience the country’s offerings.

Agoda’s platform will feature dedicated pages highlighting Saudi Arabia’s cultural landmarks, natural landscapes, and lesser-known destinations, providing travelers with inspiration and seamless access to booking options. Hotels participating in the campaign will gain premium visibility, increasing their exposure to thousands of travel-ready users and driving occupancy while promoting Saudi Arabia as a must-visit destination.

The partnership reflects a shared ambition to strengthen Saudi Arabia’s tourism sector by connecting international travelers with the nation’s unique experiences and vibrant culture. With Agoda’s extensive global network of over 6 million properties, along with flights, activities, and tailored travel packages, the collaboration promises travelers a rich variety of choices, unmatched convenience, and exceptional value while exploring Saudi Arabia.

“We are pleased to collaborate with the Saudi Tourism Authority on the upcoming initiatives, kicking off with the ‘Spectacular Saudi’ campaign. By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia’s unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia’s tourism sector,” said Damien Pfirsch, Chief Commercial Officer at Agoda.

Alhasan Aldabbagh, President of APAC at Saudi Tourism Authority remarked, “Our strategy at the Saudi Tourism Authority is focused on high-impact partnerships that offer unrivaled access to global consumer markets. By leveraging Agoda’s extensive reach, we are driving direct conversion, ensuring that Saudi is positioned as the top choice for millions of travelers. This campaign is important for accelerating the country’s tourism growth.”

By combining Agoda’s digital expertise and reach with the Saudi Tourism Authority’s vision for sustainable tourism growth, the ‘Spectacular Saudi’ campaign is poised to elevate Saudi Arabia’s position as a top international destination for travelers from Asia-Pacific, setting the stage for long-term tourism growth and cultural exchange.