Agoda Launches Revolutionary AI-Powered Ad Campaign with Bollywood Star Ayushmann Khurrana

Tuesday, March 5, 2024

Today, Agoda unveiled a groundbreaking AI-driven advertising campaign aimed at the Indian market, starring popular Bollywood actor Ayushmann Khurrana. This campaign represents a pioneering effort within the travel industry, leveraging state-of-the-art AI technology to produce over 250 unique videos tailored for a range of domestic and international destinations.

In a collaborative effort with Blink Digital, Agoda has crafted a digital campaign leveraging the generative AI capabilities of Gan.ai. Through this advanced technology, a base video featuring Ayushmann Khurrana has been transformed into more than two hundred distinct videos, each spotlighting a unique travel destination. These videos incorporate Ayushmann, with generative AI facilitating adjustments to the voice-over, ensuring accurate lip syncing, and integrating relevant imagery.

This AI-enhanced advertisement dynamically adjusts its content to match the viewer’s specific destination interest, maximizing relevance and guiding viewers towards attractive Agoda offers for their chosen location.

Bollywood actor Ayushmann Khurrana commented, “I’m excited to be part of Agoda’s innovative approach to connecting with travelers. This campaign allows Agoda and me to reach out to individuals in a very personal way, making their travel planning experience more engaging. The idea is to inform travelers about the great deals that exist on Agoda for their destination of interest, which ultimately helps them see the world for less.”

Krishna Rathi, Senior Country Director India Subcontinent and Maldives at Agoda, stated, “This campaign represents a forward-thinking approach to digital marketing in the travel sector. Our collaboration with Ayushmann Khurrana and the use of generative AI allow us to engage with our customers in a more meaningful and personalized manner. More than that, it is a great example of how Agoda combines its global network and expertise with a localized experience specifically made for Indian travelers.”

Rikki Agarwal, Co-founder & Chief Business and Operating Officer at Blink Digital, remarked, “Our partnership with Agoda for this campaign has been an exciting journey, merging creative ideas with advanced technology to deliver a unique and personalized advertising experience. We applaud Agoda for being one of the first movers in this field and are confident it will be well-received by Indian travelers.”

The campaign showcases Agoda’s dedication to harnessing technology to enhance the travel experience, providing a preview of the evolution of customized marketing in the tourism sector. Set to be displayed on multiple digital channels, particularly YouTube, the initiative seeks to boost viewer interaction and encourage more tailored travel reservations via Agoda.

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