AI Department Established to Revolutionize Tourism and Culture in Iran, Here’s All You Need to Know

Published on December 29, 2025

In a bold step towards integrating emerging technologies into its operations, Iran’s Ministry of Cultural Heritage, Tourism, and Handicrafts has officially established a dedicated artificial intelligence (AI) department. This new department aims to harness the potential of AI to enhance planning, management, and innovation within the cultural, tourism, and handicrafts sectors. As the world increasingly turns to technology for advancements in various industries, Iran’s Ministry is making significant strides to incorporate AI in a strategic and goal-oriented manner.

Embracing AI for Sustainable Development in Cultural Heritage and Tourism

The establishment of the AI department is part of a broader government initiative to incorporate soft technologies and artificial intelligence into national development. Reza Salehi-Amiri, Iran’s Minister of Cultural Heritage, Tourism, and Handicrafts, emphasized the transformative role that AI can play in enhancing content production and the development of the country’s cultural sectors. Speaking at the fourth exhibition of creative and knowledge-based companies in the field of artificial intelligence, Salehi-Amiri highlighted the significance of AI in creating innovative solutions and improving efficiency in cultural and tourism-related activities.

The Ministry’s primary goal is to integrate AI in a way that supports its mission areas—cultural heritage preservation, tourism development, and the promotion of Iranian handicrafts—by using AI to streamline processes, improve management systems, and create new opportunities for growth. Salehi-Amiri believes that AI can serve as a driving force for positive change, propelling the three sectors to new heights through technological advancements.

Collaborating with Universities and Science Parks

Minister Salehi-Amiri acknowledged that the pathway to fully integrating AI into the Ministry’s operations starts at the academic level. He stressed that universities, research institutions, and science parks are essential in building the necessary knowledge base and producing innovative solutions that will shape the future of AI in Iran’s cultural and tourism sectors. He noted the importance of collaboration between the Ministry, universities, and science and technology parks to foster the development and application of AI technologies.

One of the key partners in this initiative is the University of Science and Culture, which the Ministry has chosen for cooperation due to its active involvement in cultural heritage, tourism, and handicrafts. Salehi-Amiri emphasized that the Ministry is keen on strengthening its scientific and executive relations with this university to leverage its expertise in these fields. Additionally, the Science and Technology Park of Soft and Cultural Industries, located at the University of Science and Culture, plays a pivotal role in advancing soft technologies in Iran, providing a solid foundation for the Ministry’s AI efforts.

Harnessing AI for Cultural and Tourism Innovation

The AI department within the Ministry is tasked with driving innovation in three core areas: cultural heritage preservation, tourism development, and the promotion of handicrafts. For cultural heritage, AI can be used to digitally preserve artifacts, create virtual museums, and enhance accessibility for a global audience. By integrating AI into the management of cultural sites and historical landmarks, Iran can make its vast cultural assets more engaging and accessible to tourists.

In the tourism sector, AI technologies are expected to improve the visitor experience, from personalized recommendations and smart itineraries to AI-powered guides and virtual tours. AI can also help optimize marketing strategies, making it easier to target potential tourists based on their preferences and interests. By harnessing AI, Iran’s tourism industry can create a more streamlined, user-friendly experience, making it easier for both domestic and international tourists to explore the country’s diverse attractions.

The handicrafts sector, an integral part of Iran’s cultural identity, will also benefit from AI innovations. AI can assist in product design, production processes, and marketing strategies for Iranian handicrafts, allowing local artisans to reach global markets more effectively. Additionally, AI can help preserve traditional crafting techniques by documenting them and offering digital platforms for artisans to showcase their work.

AI as a Tool for National Economic Growth

While AI’s potential in cultural and tourism sectors is significant, it also presents a broader economic opportunity for Iran. The integration of AI can create jobs, enhance productivity, and stimulate innovation across various industries, ultimately boosting the national economy. Salehi-Amiri emphasized that the government’s commitment to AI goes beyond simply improving cultural and tourism services—it’s also about fostering a culture of innovation that benefits the entire country.

By integrating AI into key sectors such as cultural heritage, tourism, and handicrafts, Iran can position itself as a leader in the region in terms of technological advancement and sustainable tourism practices. The development of AI in these sectors can also create more opportunities for local businesses, empower communities, and open up new channels for international collaboration.

Future Prospects: Expanding AI’s Reach

The establishment of the AI department is just the beginning of what could be a transformative journey for Iran’s tourism and cultural industries. With continued support from universities, science parks, and industry stakeholders, the potential for AI to revolutionize Iran’s cultural and tourism landscapes is vast. The Ministry’s strategic focus on AI is designed to provide long-term economic and social benefits, ensuring that Iran’s cultural heritage is preserved while also making the country an increasingly attractive destination for international tourists.

As Iran continues to develop its AI capabilities, the hope is that the technology will drive not only economic growth but also greater cultural exchange, bringing the country’s rich history and traditions to the forefront of global tourism. By combining cutting-edge technology with authentic cultural experiences, Iran’s tourism industry is poised for a new era of innovation and success.

A New Horizon for Iran’s Tourism and Culture Sectors

With the new establishment of the AI division in the Ministry of Cultural Heritage, Tourism, and Handicrafts, Iran has a bright prognosis for making considerable advancements in terms of improving its tourism and cultural industries. By incorporating AI technology in this industry, Iran has much to look forward to in terms of maximizing productivity and leaving lasting legacies of their cultural heritage for times to come. As Iran incorporates new technologies, its tourism industry is right on the cusp of a new beginning in being one of the top tourism hotspots in the world, especially in heritage tourism.