Wednesday, February 21, 2024
Does the rise of artificial intelligence (AI) and technology hinder our own creativity?
The development of technology and its frequent use within the creative industry beg the question of whether the human mind is suffering. Harnessing the power of creativity will be a key theme throughout AIME 2024.
“AI is never going to take away from creativity. If they think it is, they’re not creative,” said Fernando Barraza. Who has been in the creative industry since he was 13 years old.
He first started in film and television before falling into celebrity styling through his projects, particularly Moulin Rouge.
Barraza reassessed his life during COVID-19 after a 20-year career in fashion. Which led to the creation of Cirkus Bizurkus, a boutique creative entertainment industry.
“If anything, AI is there to assist the creator, people get their wires crossed,” said Barraza.
Barraza incorporates AI and technology into his event planning process by reading its ideas using key words taken from the brief. He feels it can set a basic tone for a project before he tweaks the idea with his own Bizurkus twist.
For him, event planning means producing a remarkable experience through emotion, colour, design, and entertainment. “I love what I do,” he said.
The fear of AI stealing creative minds is a result of someone’s own insecurities and ego, according to Barraza. To trust yourself and fully lean in to the benefits AI brings, he views this technology as another team member. A second thought
“Creativity ain’t going to die, that’s for sure,” said Barraza.
Julz Partington, a creative director at Encore Event Technologies APAC, views technology as a creative investment as it aids in the generation of ideas, which she shared during her AIME presentation.
“The brain is a never-ending library, so invest in your library. Add Pinterest scrolling, article reading, and album listening to your day,” Partington said.
The integration of AI and media into your creative process broadens the reach of an idea and grows branches into new thinking and possibilities, according to Partington.
She highlights key points such as the emotional journey, personalisation power, and team culture. Concepts beyond AI, in turn, reiterate that a creative human mind plays an “integral role in business decisions.”.
“It’s our superpower,” Partington said.
Tags: AI, business, creativity, entertainment, event-planning, innovation, technology
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
