AIC Hotel Group Celebrates Top Travel Advisors at Showstopper Awards 2025: What You Need To Know

Published on November 21, 2025

AIC Hotel Group recently celebrated the achievements of nearly 200 of its top-performing travel advisors during its annual Showstopper Awards event. The prestigious gathering took place at the AVA Resort Cancun, an all-inclusive property renowned for its luxury accommodations and stunning beachfront location. This three-day event highlighted AIC Hotel Group’s dedication to fostering strong partnerships with its travel advisors, acknowledging their contributions to the company’s growth and success in the competitive all-inclusive market.

A Glimpse into the 2025 Showstopper Awards

The Showstopper event is a hallmark celebration for AIC Hotel Group, designed to honour the company’s most accomplished travel partners. Over the course of the event, attendees were treated to a packed agenda featuring networking opportunities, educational sessions, a dazzling awards gala, and a star-studded after-party. This year, the festivities culminated with a performance by six-time Grammy Award nominee B.o.B, ensuring that the evening’s celebration was as unforgettable as the achievements it recognised.

The event is an invitation-only affair, with travel advisors qualifying based on their performance from the previous year. AIC Hotel Group rewards those who surpass their sales targets, particularly highlighting advisors who achieve the Black Diamond Award for selling more than 500 room nights across the company’s all-inclusive properties, including Hard Rock Hotels, UNICO Hotel Collection, Nobu Hotels, and AVA Resort.

New Horizons for AIC Hotel Group and Travel Advisors

For AIC Hotel Group, the Showstopper Awards represent more than just a celebration of top performers; it is a testament to the growing strength of the all-inclusive hotel market. Ash Tembe, AIC Hotel Group’s Vice President of North American Sales, expressed the company’s excitement about the increasing demand for all-inclusive properties, particularly as the travel landscape continues to evolve. The group looks forward to expanding its reach and strengthening its partnerships with travel advisors, offering enhanced support and recognition for their ongoing success.

Looking ahead, the 2026 Showstopper event will take place in Punta Cana, Dominican Republic, providing travel advisors with another opportunity to connect, learn, and celebrate. As AIC’s network of travel partners grows, the company is keen to explore new ways to reward and acknowledge the hard work and dedication of its salesforce.

The Role of Supplier Partners in the Showstopper Event’s Success

AIC Hotel Group’s Showstopper Awards would not have been possible without the support of its key supplier partners, including Classic Vacations, Apple Leisure Group, and Delta Vacations. These partnerships underscore the collective effort within the travel industry to elevate the standards of service and excellence. Their contributions are pivotal in ensuring that top-performing travel advisors are properly recognised and rewarded for their dedication to growing the brand’s presence in the all-inclusive sector.

These collaborations also highlight the importance of strong relationships within the travel industry ecosystem. As AIC Hotel Group expands its offerings, its commitment to working with trusted partners will continue to be a cornerstone of its strategy.

Impact on Travel Advisors and the Industry

For travel advisors, being recognised at the Showstopper Awards is a significant milestone. It not only brings prestige to their agencies but also strengthens their professional reputation within the industry. The event offers more than just awards; it provides valuable networking opportunities, educational experiences, and a chance to gain deeper insights into the latest trends in the all-inclusive resort sector.

The Black Diamond Award qualification, requiring the sale of more than 500 room nights, encourages travel advisors to focus on high-value bookings and build long-term relationships with clients. This recognition helps drive performance and fosters a sense of community among top-performing agents. The perks and recognition offered at the Showstopper event serve as a powerful incentive for travel advisors to strive for excellence in the competitive travel market.

Celebrating Excellence and Growth in the Travel Industry

The AIC Hotel Group Showstopper Awards is an annual event that exemplifies the company’s commitment to recognising the outstanding achievements of its travel partners. With a focus on rewarding top performers, the event not only celebrates individual accomplishments but also highlights the growth and expansion of AIC Hotel Group’s all-inclusive properties. The recognition of top travel advisors fosters a sense of community within the industry and encourages further success as the travel landscape continues to evolve.

As AIC Hotel Group’s network of travel advisors continues to expand, the 2026 Showstopper Awards in Punta Cana will undoubtedly offer another opportunity to celebrate excellence and growth in the all-inclusive sector. For travel agents, this event provides valuable incentives and networking opportunities to further enhance their success in selling premium all-inclusive experiences.