AIME 2025 Triumphs in Melbourne: The Business Event of the Year Sets the Stage for an Unforgettable 2026 Edition

Published on December 5, 2025

In a remarkable achievement for the Asia Pacific Incentives and Meetings Event (AIME), the event has been named Best Event and Best Trade Show of 2025 at the prestigious Australian Business Events Awards (ABEA). These dual honours mark the culmination of a year filled with growth, innovation, and influence, positioning AIME as one of the most prominent gatherings in the global business events calendar. As the 2026 edition approaches, the event is set to break all records and continue to elevate the business tourism industry.

AIME’s Achievements: A Year of Growth and Innovation

The Australian Business Events Awards, held at the Melbourne Convention and Exhibition Centre (MCEC) on December 4, 2025, recognized AIME for its outstanding contributions to the business events sector. The awards celebrate excellence in a variety of categories, from exhibitions and conferences to sustainability and innovation. AIME’s recognition as Best Event and Best Trade Show reinforces the significance of the event, which serves as a platform for networking, knowledge sharing, and industry collaboration.

Silke Calder, the AIME Event Director, expressed her pride in the recognition, emphasizing the collaboration and passion of the AIME team, as well as the strong partnerships that have helped shape the event’s success. She highlighted that the awards reflect the collective effort of all involved in making AIME a leading event in the industry. Her statement underscored the importance of continued collaboration in driving the event forward and helping it evolve into a space where ideas are shared, partnerships are forged, and professional growth is achieved.

Looking Ahead: AIME 2026

(AIME Event Director: Silke Calder)

With the 2025 awards now behind them, the AIME team is already looking ahead to 2026, where the event is set to become even bigger and more impactful. Scheduled to take place from 9-11 February 2026 at the Melbourne Convention and Exhibition Centre, AIME 2026 will feature more than 4,500 attendees, including 700 exhibitors, 700 hosted buyers, and over 20,000 pre-scheduled appointments. This expansion highlights the growing influence and reach of AIME as an industry leader.

Matt Pearce, CEO of Talk2 Media & Events, the company that manages AIME on behalf of the Melbourne Convention Bureau, expressed his excitement at the recognition, attributing much of the event’s success to its strong connection to the industry it serves. He stated that AIME’s success is rooted in the shared ownership and active participation of industry partners, making it a place where ideas take shape and new connections drive professional growth. The upcoming 2026 edition promises to showcase the influence of AIME in the global business events industry.

Impact on Business Travel and Tourism

AIME’s success has a significant impact on both business travel and tourism in Melbourne and across Australia. As one of the premier events in the business events sector, AIME attracts a global audience, drawing buyers, exhibitors, and industry professionals from around the world. The event’s international appeal boosts Melbourne’s position as a top business destination while generating significant economic benefits for the local tourism industry.

For tourists visiting Melbourne in February 2026, AIME provides a valuable opportunity to experience the city’s vibrant business culture while engaging with the global events community. In addition, the event offers a wealth of insights into the future of business tourism, incentives, and meetings, providing valuable knowledge for industry professionals and entrepreneurs looking to grow their networks.

For business travelers, AIME is an ideal platform to engage with new markets, form strategic partnerships, and stay ahead of emerging trends. The event’s focus on innovation, sustainability, and empowerment makes it a must-attend for anyone in the business events industry.

Quick Tips for Attendees of AIME 2026

1. Register Early: Given the expected size and importance of AIME 2026, it’s advisable to register early to secure your spot, especially for key networking sessions and appointments with exhibitors.
2. Plan Your Accommodation: Hotels in Melbourne can fill up quickly during AIME, so book your accommodation early to ensure proximity to the Melbourne Convention and Exhibition Centre (MCEC).
3. Prepare for Networking: AIME provides a wealth of opportunities to connect with key stakeholders in the business events industry. Make sure to plan your networking schedule ahead of time, targeting the exhibitors and buyers that align with your professional goals.
4. Explore Melbourne: While attending AIME, take some time to explore the vibrant city of Melbourne. From world-class restaurants to stunning cultural landmarks, Melbourne offers plenty of attractions for tourists. Don’t miss out on the city’s laneways, museums, and the iconic Royal Botanic Gardens.
5. Stay Updated: Keep an eye on the official AIME website and social media channels for any updates regarding the event schedule, workshops, and guest speakers.

Key Takeaways from AIME’s Success

• AIME was awarded Best Event and Best Trade Show of 2025, cementing its position as a leading event in the global business events sector.
• The event’s growing influence reflects the continued collaboration and innovation within the tourism and business events industries.
• The 2026 edition of AIME promises to be the largest and most impactful yet, featuring over 4,500 attendees and 20,000 pre-scheduled appointments.
• Melbourne’s role as a hub for business tourism is strengthened through AIME, attracting global business travelers and offering valuable industry insights.