Air France Re-Releases Iconic 1967 Posters Featuring France, Great Britain, Canada, US, South America, and Mexico – A Must-Have Collectible for Art Lovers!

Published on December 18, 2025

By: Paramita Sarkar

Air France is reviving one of its most celebrated advertising campaigns from the 1960s, offering fans and art lovers the chance to own iconic 1967 travel posters designed by the renowned French artist Georges Mathieu. The limited edition reproductions are now available for purchase on Air France’s official shopping platform and at the Air France pop-up store at Le Bon Marché in Paris, allowing collectors to bring home a piece of the airline’s rich cultural heritage.

The posters, originally designed to promote the airline’s international network, feature six destinations: France, Great Britain, Canada, the United States, South America, and Mexico. With the first collection released just in time for the holiday season, fans of aviation history and vintage art can purchase these stunning works in sizes 30 x 40 cm or 50 x 70 cm. Limited to just 500 copies per poster, this collection is set to sell quickly.

The 1967 Legacy: An Artistic Collaboration

The collaboration between Georges Mathieu and Air France began in 1966, when the airline commissioned the artist to design a series of advertising posters aimed at showcasing its far-reaching global network. These vibrant posters, featuring bold, expressive designs and abstract representations of countries, became a hallmark of Air France’s identity during the 1960s. The posters were celebrated for their innovative fusion of art and advertising, marking a key moment in the history of the airline’s marketing approach.

Mathieu’s artistic brilliance shone through in his ability to capture the essence of each destination in a visually striking way. His work represents one of the first successful intersections of art and commerce, a trend that continues to define the visual language of Air France advertising to this day.

Why Now? Limited Edition with Modern Precision

After a successful collaboration with the “Georges Mathieu – Gesture, Speed, Movement” exhibition co-produced by the Monnaie de Paris and the Centre Pompidou, Air France decided to re-release these historic posters in partnership with the Georges Mathieu Committee. The re-release is a meticulous, six-month-long process, involving skilled printers, screen printers, and color experts who used modern printing techniques to ensure the reproduction’s quality is as high as the original.

This careful attention to detail and expert craftsmanship ensures that the final products closely replicate the visual brilliance of the original posters while incorporating contemporary advances in printing technology.

The Collection: Six Destinations, Timeless Art

The six posters available in the first collection feature these vibrant destinations:

1. France – With its iconic landmarks and historical allure, the poster captures the essence of French culture and elegance.
2. Great Britain – A nod to the cultural and historical ties between France and the UK, showcasing iconic British imagery.
3. Canada – Featuring majestic landscapes, the poster encapsulates Canada’s natural beauty and vast wilderness.
4. United States – A vibrant portrayal of the American spirit, with a focus on its dynamic cities and cultural significance.
5. South America – The artwork captures the vibrant and diverse cultures of South American nations.
6. Mexico – The colorful design highlights Mexico’s rich cultural heritage, combining traditional and modern elements.

The Air France Legend Label: A Journey Through Nine Decades of Heritage

The Air France Legend label not only celebrates the iconic travel posters but also honors the airline’s legacy. For over 90 years, Air France has maintained a rich tradition of producing high-quality posters, with over 1,500 works created by renowned illustrators and artists over the decades. The Georges Mathieu posters join an impressive collection that evokes a sense of wanderlust, capturing the magic of travel to distant destinations.

Through the Air France Legend initiative, the airline offers its customers the chance to own these limited-edition masterpieces, extending the connection between the past and present. This initiative merges heritage and innovation, reinforcing the brand’s commitment to preserving its legacy while evolving with the times.

Where to Find the Posters

The limited-edition posters are available for purchase on Air France’s official shopping website, shopping.airfrance.com, making it easy for global collectors to access the art. Additionally, the posters can be found at the Oneart stand within the Le Bon Marché Rive Gauche in Paris, alongside a specially opened Air France pop-up store for the holiday season. This offers a unique shopping experience for visitors and collectors alike, providing an elegant stop for those seeking the perfect gift for art and travel enthusiasts.

Prices and Availability

Each poster is available in two sizes: 30 x 40 cm or 50 x 70 cm, with prices starting at €90. Given the limited edition nature of these prints, with only 500 copies per size per design, collectors are encouraged to act fast to secure their piece of Air France history before they sell out.

A Unique Collector’s Opportunity

Air France’s re-release of Georges Mathieu’s iconic travel posters is not only a celebration of the airline’s artistic legacy but also an opportunity for collectors and art lovers to own a piece of history. Whether displayed in the home or office, these vibrant posters bring a touch of luxury and travel elegance to any space. With the first collection now available and more to come in 2026, Air France continues to highlight the intersection of art, travel, and culture, offering a timeless piece of the airline’s rich history for modern audiences.