Air India Reveals Bold New Campaign ‘There is an Air About India’ Amplifying India’s Cultural Heritage Across Delhi, Mumbai, and Hyderabad

Published on May 28, 2025

In a vibrant tribute to the spirit of modern India, Air India, the Tata Group-owned full-service carrier, has launched its latest brand campaign titled ‘There is an Air About India’. This new campaign captures the energy, ambition, and rich cultural heritage of India, portraying a nation evolving dynamically on the global stage. Unveiled through a compelling digital film and supported by a wide multimedia rollout including out-of-home (OOH), print, and digital platforms, the campaign reflects Air India’s renewed identity as a global ambassador for India.

Set against the backdrop of the country’s rapid transformation, the campaign highlights everything from spiritual rituals and folk performances to cutting-edge cityscapes and technological advancements. This powerful narrative underscores Air India’s mission to carry the essence of India’s bold new spirit worldwide, operating from key hubs such as Delhi (DEL), Mumbai (BOM), Bengaluru (BLR), and Hyderabad (HYD).

‘There is an Air About India’: A Cultural and Technological Celebration

Produced in partnership with renowned agency McCann, the digital film stands as the campaign’s centerpiece. It features a rap-style soundtrack composed by Sneha Khanwalkar, with lyrics performed by rising artist Aarya Jadhao. The energetic music perfectly complements the vibrant visuals showcasing India’s rich cultural tapestry alongside its modern progress.

The campaign’s refrain, “There is an Air about India,” positions Air India as more than just a carrier of passengers — it represents the carrier of India’s evolving cultural identity and its expanding global presence. The rhythmic transitions and dynamic editing mirror the country’s transformation into a confident, joyous, and ambitious nation — qualities that Air India strives to embody in every flight.

Tata Group’s Vision: Transforming Air India into a World-Class Carrier

Since its return to the Tata Group’s stewardship in 2022, Air India has embarked on a bold transformation strategy known as Vihaan.AI, a comprehensive five-year plan aimed at repositioning the airline as a top-tier global player.

Key highlights of this transformation include:

• An order for 570 new aircraft to modernize and expand the fleet
• A $400 million retrofit program to upgrade existing aircraft interiors and systems
• Launching South Asia’s largest aviation training academy to build skilled aviation professionals
• Development of a state-of-the-art Maintenance, Repair and Overhaul (MRO) facility to enhance operational efficiency
• Establishment of a new flying school dedicated to training future pilots

These initiatives are designed to support India’s booming aviation market, which recorded over 350 million passengers last year, alongside a rapid increase in the number of airports nationwide.

What the Campaign Means for Air India and Its Passengers

The ‘There is an Air About India’ campaign reinforces Air India’s renewed commitment to excellence and its deep connection to India’s culture and progress. Passengers can expect:

• Enhanced brand experience reflecting India’s vibrant culture and modernity
• A refreshed airline identity aligned with global standards of service and innovation
• Increased focus on world-class service, safety, and passenger comfort

Looking Ahead: Air India’s Role in India’s Aviation Renaissance

Air India’s campaign launch comes at a pivotal moment as the airline accelerates growth and modernization under Tata’s leadership. With ambitious fleet expansions and infrastructure investments, Air India is poised to serve India’s growing domestic and international travel demand with renewed vigor.

Operating from strategic hubs like Delhi, Mumbai, Bengaluru, and Hyderabad, Air India continues to strengthen its network, promoting India’s cultural and economic connections worldwide.

Final Thoughts: A New Era for India’s Flag Carrier

‘There is an Air About India’ is more than a marketing campaign — it’s a declaration of India’s bold, evolving identity and Air India’s integral role in carrying that spirit to the world. The blend of tradition and innovation showcased in the campaign reflects the airline’s transformation into a world-class carrier and India’s emergence as a major global aviation market.

Travelers, aviation enthusiasts, and industry watchers alike will find this campaign a fitting symbol of India’s aviation renaissance and Air India’s renewed promise to deliver exceptional journeys fueled by the heart and soul of India.