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AirAsia introduces Takeover Thailand campaign with celebrity partner

Friday, March 1, 2024

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AirAsia Introduces “Takeover Thailand” Initiative to Amplify Regional Tourism

AirAsia is reinforcing its dedication to bolstering regional tourism with the launch of the “Takeover Thailand” campaign, designed to position Thailand as the premier destination for travelers from Malaysia, Singapore, and Indonesia.

In a strategic collaboration with Tay Tawan, a prominent Thai personality appointed as AirAsia’s Route Presenter for Malaysia, the airline aims to enhance the travel experience and inspire wanderlust among travelers from key markets, encouraging them to explore the wonders of Thailand.

This initiative comes at an opportune moment, highlighting affordability and seamless accessibility for travelers across the region. To kick off the celebrations, AirAsia is offering free seats (terms and conditions apply) from Kuala Lumpur to Chiang Mai for a 72-hour period starting today until Sunday, with travel dates valid until November 30.

Adding to the allure, travelers can embark on journeys to other enchanting destinations such as Krabi, Phuket, Hat Yai, and Bangkok from Kuala Lumpur for as little as 99 Malaysian Ringgit (approximately 750 baht) all-in (terms and conditions apply) for a one-way trip

Bo Lingam, Group CEO of AirAsia Aviation Group, expressed the airline’s excitement in launching this campaign, emphasizing its role in revitalizing the regional tourism industry and rekindling travelers’ interest in Thailand’s attractions from neighboring countries. With a strong focus on ASEAN, this initiative underscores AirAsia’s steadfast commitment to fostering regional connections, as reported by Travel and Tour World.

Tay Tawan, AirAsia’s Route Presenter, shared his privilege in representing Thailand and inspiring travelers from Malaysia, Singapore, and Indonesia to discover his homeland, as noted by Bo.

“Thailand boasts a treasure trove of wonders, from breathtaking landscapes to its warm-hearted people, and I’m thrilled to shine a spotlight on these attractions alongside AirAsia. By bridging Malaysia, Singapore, Indonesia, and Thailand, we’re not just boosting tourism but also fortifying the bonds between our nations. Join me and AirAsia in taking over Thailand!”

The Takeover Thailand with Tay Tawan campaign was unveiled at Dadi Cinema in Pavilion Kuala Lumpur, Malaysia, captivating an audience of over 1,000 fans from various parts of the region. The campaign will run until September 22.

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