AirAsia MOVE Dominates Asia’s Travel Tech Scene for the Third Consecutive Year at the World Travel Tech Awards 2025

Published on December 8, 2025

AirAsia MOVE (MOVE), the innovative travel booking app, has once again earned the prestigious title of Asia’s Best Travel Booking App at the 2025 World Travel Tech Awards. This remarkable achievement marks the third consecutive year that MOVE has been recognized, solidifying its position as the region’s leading homegrown online travel agent (OTA). MOVE’s continued success speaks volumes about its consistent evolution, superior user experience, and unwavering commitment to enhancing the travel booking process for millions of users across Asia.

Unstoppable Growth and Expansion: A Year of Milestones

In 2025, MOVE’s growth trajectory has been nothing short of impressive. The platform has seen remarkable year-on-year growth in users, bookings, and partnerships, reinforcing its dominance in the competitive online travel market. MOVE currently boasts a massive 15 million monthly active users (MAU), a testament to its widespread appeal and ability to cater to the diverse needs of travellers across the region. With bookings continuing to surge, particularly in key areas such as hotel bookings and flight-hotel bundles, MOVE has proven itself as the go-to platform for hassle-free travel planning.

Hotel bookings alone saw an impressive rise of nearly 40%, reflecting the growing trend of travellers seeking seamless accommodation options through the app. Meanwhile, MOVE’s SNAP feature, which bundles flights and hotels together, saw a 30% increase in bookings. Popular destinations like Bangkok, Kuala Lumpur, and Kota Kinabalu emerged as the most sought-after locations for SNAP users, highlighting the app’s ability to cater to both popular and emerging travel destinations.

Strategic Airline Partnerships: Expanding the Network

A key factor driving MOVE’s continued success is its ability to expand its network of airline partners. In 2025, MOVE strengthened its platform by adding several major airlines, including Sri Lankan Airlines, Royal Brunei, Ethiopian Airlines, and Vietjet Air (via GalaxyJoy). With over 70 direct airline partners now integrated into MOVE, users can access a wider variety of flight options, ensuring that they can find the best deals to suit their travel needs.

This expansion not only offers greater choice to users but also enhances MOVE’s competitive edge, as travellers can now book flights to a wider range of destinations with ease, making it a one-stop solution for all their travel needs.

AI-Driven Features: Enhancing the Travel Experience

MOVE’s success is also deeply rooted in its innovative use of technology to improve user experience. In 2025, the platform introduced several key enhancements, particularly to its AI-driven AskBo chatbot. This upgraded feature helps users find answers to their travel-related queries instantly, ensuring that they have access to accurate information at the touch of a button. The intuitive nature of AskBo provides users with a seamless and personalized travel planning experience, setting MOVE apart from competitors in the OTA space.

The platform also rolled out a refreshed interface, designed to make the user journey even more intuitive and visually appealing. These updates have made navigating the app a breeze, empowering users to plan and book their trips with just a few clicks.

Introducing MOVETIX and Cancel for Any Reason

In 2025, MOVE took its offerings to the next level by launching MOVETIX, a global live-events ticketing platform that allows users to book tickets for concerts, sports events, and other live experiences. This new feature broadens the scope of what MOVE offers beyond traditional travel bookings, making it a versatile app for all travel and entertainment needs.

Additionally, MOVE introduced its “Cancel for Any Reason” policy, a game-changer for travellers seeking flexibility. This offering provides users with the peace of mind that they can cancel their trips with no questions asked, making it an attractive option for those who want to maintain control over their travel plans in unpredictable times.

Social Discovery: The Next Phase of MOVE’s Evolution

As MOVE looks to the future, the platform is shifting its focus towards social discovery, allowing users to find trip inspiration through content. Whether through travel blogs, reviews, or curated content, users will be able to explore new destinations, experiences, and travel ideas with ease. This social discovery aspect will be seamlessly integrated into the booking process, ensuring that users can not only discover exciting trips but also book them directly through the app.

MOVE’s commitment to creating a platform that keeps travellers curious, connected, and inspired remains unwavering. With access to over 700 airlines and more than one million hotels, MOVE continues to evolve to meet the ever-changing needs of the modern traveller.

A Bright Future Ahead

As Asia’s Best Travel Booking App for three years running, MOVE’s future is looking brighter than ever. With its innovative features, extensive airline and hotel partnerships, and user-friendly interface, MOVE is poised to continue leading the way in the online travel industry. The platform’s emphasis on social discovery, flexibility, and global content integration signals an exciting next phase in its evolution, ensuring that it will remain a top choice for millions of travellers across Asia and beyond.

For those seeking a seamless, intuitive, and dynamic travel booking experience, AirAsia MOVE is undeniably the app to watch. Whether you’re booking your next flight, hotel, or live event, MOVE offers everything you need in one easy-to-use platform, ensuring that your next adventure is just a tap away.