Ajman Tourism Deptt. inks MoU with Aleph Hospitality to boost Ajman tourism

 Thursday, March 23, 2023 


As part of its efforts to improve the tourism sector in the emirate of Ajman, the Ajman Department of Tourism Development inked a memorandum of understanding with Aleph Hospitality, the UAE-based premier independent hotel management company in the Middle East and Africa.

This MoU, driven by a shared vision and goals, establishes the basis for collaboration and cooperative efforts between Ajman Tourism and Aleph Hospitality to further promote and expand the emirate’s tourism sector.

His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development stated, “This memorandum comes as result of our efforts to provide Ajman visitors with unique experiences and attractive offers that compliments Ajman’s visitors personalized trips.”

“Our department seeks to establish new collaborations with local and global partners which comes in line with Ajman’s strategies to boost its tourism sector by attracting new investments, and supporting the launch of new hospitality projects”, Alhashmi added.

This Agreement states all that are necessary to properly promote Ajman and attract new investors, as well as promoting The WeLodge Masfout as a favourite destination for mountain biking, sports, and recreation. The importance of focusing on the Masfout region stems from its abundant land that is rich in marble, its cool climate compared to other regions in Ajman due to its high altitude above sea level, and its ideal location for outdoor activities such as jogging, hiking, mountain cycling, and picnics, as well as exploring breathtaking valleys and colossal mountains.

Bani Haddad, Founder and Managing Director of Aleph Hospitality stated, “We are thrilled about our partnership with Ajman Tourism and it is exciting to work on such an innovative hospitality project.

Providing exceptional guest experiences is at the core of what we do, and WeLodge is a great example of a next-generation lifestyle and wellness destination that combines exciting outdoor mountain bike and sports activities, stylish bungalows, healthy F&B options and an off-the beaten-track co-working space”.

The emphasis on Masfout is in keeping with the government’s directions to promote Masfout as part of Ajman’s leading position on the global tourism map, as part of the Ajman 2030 vision, and to cast attention on the emirate’s significant tourist sites.

Meryem Kastalli and Jean-Noël Odier, co-creators of the WeLodge brand, said, “Mountain biking has experienced unprecedented growth over the years, drawing large numbers of sports lovers to the country’s most scenic mountain areas. We developed the WeLodge to meet a market gap and provide an authentic adventure tourism experience, with affordable development costs and above average non-accommodation revenue contribution”.

This agreement intends to attract new investments in the tourism industry by promoting Ajman’s rich qualities and emphasising its leadership position as a desired tourist destination, while also exchanging all skills to fulfil both parties’ joint objective.

Ajman Tourism continues to provide various incentives and facilities to international investors, as well as assistance to local ones, in close coordination with its strategic partners, in order to help develop Ajman into a favoured location for profitable commercial initiatives.

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