Ajman Tourism to Showcase the Emirate’s Iconic Attractions and Sustainable Experiences at ITB Berlin, Strengthening its Global Appeal

Published on March 2, 2025

Ajman, a rapidly growing tourist destination in the United Arab Emirates, has set its sights on further boosting its global appeal by showcasing its tourism, culture, and hospitality offerings at the upcoming ITB Berlin 2025. The event, taking place from March 4 to 6 in Berlin, Germany, is one of the largest and most influential trade shows in the world. This exhibition will bring together the key players in the international tourism sector, including industry leaders, travel operators, and enthusiasts from all over the globe. Through this participation, the Ajman Department of Tourism Development (ADTD) aims to enhance the Emirate’s position as a leading destination for global tourism.

Commitment to Sustainable Tourism

The ADTD’s involvement in ITB Berlin 2025 aligns with its strategic objective of positioning Ajman as an ideal destination for both international tourists and international tourism brands looking to explore promising markets. A core focus will be on sustainable development and the Emirate’s vision for the future. Ajman’s forward-looking approach to tourism development will be on full display, highlighting the importance of sustainability in attracting and retaining visitors. The ADTD aims to communicate the Emirate’s dedication to preserving its cultural authenticity while expanding its tourism sector.

Showcasing Ajman’s Hospitality and Attractions

As part of its presentation at ITB Berlin, a number of leading travel agencies and hospitality brands from Ajman will also take part in the event. Among these will be prominent establishments such as ‘Ajman Saray – A Luxury Collection Resort,’ ‘Fairmont Ajman,’ ‘Ajman Hotel managed by Blazon Hotels,’ ‘Bahi Hotel,’ ‘Wyndham Garden Ajman Corniche,’ and ‘Perfect Journeys.’ These well-regarded brands are set to spotlight Ajman’s exceptional tourism and hospitality landscape, offering a glimpse of the high-quality services and experiences that visitors can expect. In addition, ‘Rida International Tourism & Travel’ will be participating, helping to further promote the variety of travel options available within the Emirate.

Ajman’s Growth in Tourism

The timing of Ajman’s participation in ITB Berlin 2025 coincides with the impressive growth of the Emirate’s tourism sector. In the previous year, Ajman saw an 8 percent increase in visitor inflows and a 5 percent rise in tourist revenue compared to 2023. With international travelers accounting for over 62 percent of total visitors to the region, Germany leads the way in terms of inbound tourism. This demonstrates a strong and growing interest from foreign markets, particularly from Germany, which is seen as a key source of visitors. ITB Berlin 2025 provides a strategic opportunity for Ajman to build on this momentum, further expanding its reach and appealing to more international travelers.

Impact on the Travel Industry

Ajman’s participation in ITB Berlin 2025 is poised to have a significant impact on the travel industry, particularly within the context of sustainable tourism and international collaboration. The event will provide the Emirate with a platform to forge new strategic partnerships with international brands and travel operators. By presenting its unique blend of cultural authenticity, natural beauty, and modern hospitality, Ajman will aim to attract more investments and encourage the development of new tourism projects.

The presence of international hospitality brands and travel agencies at the exhibition underscores the growing importance of Ajman in the global tourism landscape. As the Emirate continues to expand its offerings and services, it is expected to become a more significant player in international tourism markets. Furthermore, by focusing on sustainable tourism, Ajman is positioning itself as a destination that can cater to the growing demand for eco-conscious travel, which is an increasingly important factor for modern travelers.

Expanding Global Presence

Ajman’s participation in ITB Berlin 2025 is an opportunity to build on its growing international presence. The exhibition’s long-standing reputation and global reach provide the Emirate with the chance to highlight its unique tourism offerings and attract new visitors. With its forward-thinking approach and commitment to sustainable development, Ajman aims to capitalize on this platform to generate more international interest, investments, and partnerships.

The potential global effects of Ajman’s efforts at ITB Berlin 2025 will be felt not only in the tourism sector but also in broader markets as the Emirate becomes an increasingly sought-after destination for travelers from around the world. With its diverse range of offerings and a clear focus on sustainability, Ajman is set to play a larger role in shaping global tourism trends in the years to come.