Al Duqm Tourism Cluster: A New Luxury Destination for Travelers and Investors in Oman

Published on November 24, 2025

With the creation of Al Duqm Tourism Cluster, Oman is on its way to becoming an emerging hub for luxury tourism and investments. Al Duqm is currently a tourism destination on the Oman coast, and will be enhancing its offerings to include luxury branded hotels, residences, and international retail. The impact of Al Duqm is expected to change the way Oman interacts with global tourism. The SEZAD Project is integrating 35 km² of coast with Oman’s industrial and commercial development. Al Duqm Tourism Cluster will offer luxury hotels and residential marinas, retail and adventure activities, and will maintain seamless connectivity with the region’s infrastructure.

Vision of Al Duqm Tourism Cluster: A Lifestyle Destination

The Al Duqm Tourism Cluster is envisioned as a premier lifestyle destination in the Middle East, designed to attract international investment, hospitality brands, and world-renowned luxury retailers. This project seeks to blend modern luxury with Oman’s rich history, creating a dynamic mix of leisure, culture, and nature. Central to the project is a waterfront promenade inspired by traditional Omani design, offering continuous access to the sea, a rare feature in large-scale development projects.

Leading this effort is Haus of Stein, a UK-based creative consultancy and production studio. Their expertise is helping to position the Al Duqm Tourism Cluster as a high-end destination capable of attracting major global brands. CEO Lee Paul Stone highlighted the ambitious nature of the project, stating, “We are engaged in discussions with international investment funds, high-net-worth individuals, family offices, regional and international developers, and global hospitality groups to bring Al Duqm to life.”

Drawing Global Interest: Early Investor Engagement

The project has already captured significant attention from international investors. At the Duqm Economic Forum, Stone shared that there has been early-stage interest from several prominent international hospitality companies, including one of the world’s largest marina operators. Moreover, multiple investment funds have expressed interest in backing the project, solidifying the momentum behind the development. According to Stone, the goal is to create an environment conducive to long-term success by carefully sequencing the rollout of investment and attracting the world’s leading luxury brands.

“The vision we have set for Al Duqm sets it apart from previous regional development plans,” Stone explained. “The rugged, yet beautiful topography, combined with thoughtful design by Sasaki, embraces nature and history, creating a project that integrates Oman’s rich cultural identity with contemporary luxury.”

A Diverse Mix of Offerings: Luxury Hotels, Super-Yacht Marinas, and Retail Spaces

One of the standout features of the Al Duqm Tourism Cluster is its extensive range of luxury offerings. The masterplan incorporates several key elements that cater to a variety of tourist interests and provide unique experiences. These include:

• Luxury Hotels & Residences: The tourism cluster will feature world-class hospitality venues, including hotels, resorts, and private residences, offering guests a premium experience with panoramic views of the Arabian Sea. These accommodations will appeal to both short-term visitors and long-term residents.
• Super-Yacht Marina: Al Duqm is strategically positioned to capture yacht traffic from the Red Sea to destinations across the Gulf. The proposed super-yacht marina will serve as one of the most significant assets in the development, catering to luxury yacht owners and providing facilities for high-end water-based tourism.
• Mixed-Use Districts: The masterplan includes a dynamic mix of retail, commercial, and residential spaces, all interconnected to foster a vibrant community. Pedestrian-friendly boulevards will link these districts to leisure areas, making it easy for visitors to navigate and explore.
• Culturally Relevant Retail Brands: A strong emphasis will be placed on offering a blend of international and local retail brands that reflect Oman’s cultural values, creating a shopping experience that is both unique and appealing to tourists and locals alike.
• Adventure & Leisure Attractions: The development will cater to tourists seeking both relaxation and adventure. Activities such as water sports, nature excursions, and recreational leisure facilities will offer a balanced experience for visitors of all ages.

Design That Celebrates Oman’s Natural Beauty and History

What sets the Al Duqm Tourism Cluster apart from other mega-projects in the region is its unique integration with the natural landscape. The site’s topography, a rugged yet stunning coastal terrain, will be preserved and celebrated in the project’s design. The design team, led by Sasaki, has ensured that the development will embrace the surrounding environment, creating spaces that feel connected to nature. This thoughtful design prioritizes sustainability, ensuring that the development does not detract from the beauty of Oman’s coastline.

Stone emphasized that this approach—melding nature, history, and modernity—is key to the project’s success. “Few places in the world offer the scale and infrastructure that Al Duqm provides, and we’re leveraging that advantage to build something truly remarkable,” he said.

Creating a Lucrative Hub for Investment

The potential of the Al Duqm Tourism Cluster extends beyond just tourism. As a mixed-use development, it also presents opportunities for investors in real estate, retail, and commercial sectors. The integration of various asset types—such as residential units, retail spaces, hospitality venues, and business facilities—creates a multi-dimensional economy that can sustain long-term growth. Al Duqm is poised to become a destination that not only attracts tourists but also nurtures business opportunities and supports Oman’s economic diversification goals.

Strategic Location and Future Growth

Al Duqm is positioned to capitalize on its strategic location within SEZAD, a special economic zone known for its rapidly developing infrastructure. The area is easily accessible by air, land, and sea, making it an attractive destination for both leisure and business travelers. The government of Oman has also taken steps to encourage foreign investment, offering incentives that make the project more appealing to international investors.

Moreover, the development of Al Duqm aligns with Oman’s broader goals of diversifying its economy, creating new revenue streams from tourism, and positioning itself as a competitive player in the global tourism market. The ongoing development of infrastructure in the region further enhances the project’s viability, ensuring that it remains attractive to top-tier investors.

The Future of Tourism in Oman

Due to its specifications of adventure, luxury, and heritage, the Al Duqm cluster is projected to be an icon in the tourism industry in Oman. Al Duqm is expected to become one of the most frequented posh destinations in the Middle East in collaboration with prestigious hotel chains, international investors, and leading retailers.

Al Duqm is geographically set up to become a multifunctional lifestyle hub, and the ongoing interest from investors and carefully planned tourism zone activities are indicators of this. By specifically incorporating a super yacht sea berth, luxury housing, and culturally inspired shopping facilities, the initiative is designed to complement the growing popularity of Oman as a posh tourism destination and a virtuous investment location

The growing popularity of Al Duqm cluster is a testament to the expected core values of the Omani tourism industry: luxury, sustainability, and cultural integrity. The Al Duqm cluster is expected to be a landmark tourism and investment destination.